Clinical Trial Details
— Status: Recruiting
Administrative data
NCT number |
NCT05604508 |
Other study ID # |
R01CA236608studies23 |
Secondary ID |
R01CA236608 |
Status |
Recruiting |
Phase |
N/A
|
First received |
|
Last updated |
|
Start date |
October 12, 2022 |
Est. completion date |
March 31, 2025 |
Study information
Verified date |
April 2024 |
Source |
RAND |
Contact |
William G Shadel, PhD |
Phone |
14126832300 |
Email |
shadel[@]rand.org |
Is FDA regulated |
No |
Health authority |
|
Study type |
Interventional
|
Clinical Trial Summary
The overall aim of this research is to experimentally evaluate different, legally-viable
approaches to reducing the impact of the point-of-sale (POS) retail environment on adolescent
tobacco use risk. This study will be investigating regulations for four classes of tobacco
products (cigarettes, e-cigarettes, smokeless tobacco, little cigars/cigarillos). Study 2 and
study 3 (out of 3 studies), occurring concurrently, will examine whether changing the number
and content of posters on the outside doors at POS reduced adolescents' tobacco use risk.
Description:
Tobacco advertising at retail point-of-sale (POS) includes promotional allowances that permit
tobacco products to be advertised and sold at reduced cost to consumers (e.g., two-for-one
specials); high visibility sale and therefore placement of hundreds of tobacco products on
power walls; and the display of a large, diverse collection of poster advertisements on the
exterior of the stores. Adolescents are at significant risk for having repeated exposures to
this tobacco rich POS environment and such exposures contribute to increases in adolescent
tobacco use. Although curbing the effect of the tobacco rich POS environment on adolescent
tobacco use is a critical public health goal, some POS advertising regulations are unlikely
to be viable in the United States because they impinge upon the tobacco industry's commercial
free speech rights. For example, eliminating the tobacco power wall is probably not a viable
option in the US as it has been successfully challenged in court by the tobacco industry. POS
regulations that do not violate the industry's commercial free speech rights stand a better
chance of being upheld by the courts. For example, eliminating tobacco product price
promotions, reducing the availability of tobacco products by restricting the sale of flavored
products, and restricting how much door/window space tobacco product posters can occupy at
POS, all have been implemented as feasible and legally defensible regulatory options at POS.
The evidence base supporting the efficacy of these initiatives is, however, almost
non-existent - leaving them open to legal scrutiny. The overall aim of this research is to
experimentally evaluate different, legally-viable approaches to reducing the impact of the
POS retail environment on adolescent tobacco use risk. This research will be investigating
the regulations for four classes of tobacco products (cigarettes, e-cigarettes, smokeless
tobacco, little cigars/cigarillos): the extent to which eliminating tobacco product price
promotions (Study 2), restricting how much door/window space tobacco posters can occupy at
POS (Study 3), and eliminating the sale of flavored and/or mentholated tobacco products
(Study 1) reduce adolescent tobacco-use risk. Each study will evaluate for possible gender
and race (African-American vs Caucasian) differences. The studies will take place in the RAND
StoreLab, a life-sized replica of a convenience store that was developed to experimentally
evaluate how altering aspects of tobacco promotion at POS influences tobacco use. The present
record is for Study 2 and Study 3.