Adolescent Depression: Video Ads on Instagram

Status Recruiting

Clinical Trial Summary

The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to: 1. Reduce stigma and self-stigma related to depression, and 2. Increase treatment-seeking intentions.

Clinical Trial Description

Intervention videos will each be self-recorded videos (of ~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl. The investigators intend to assign ~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos. Outcomes will include: 1. Primary outcome: engagement (a composite of likes, shares, comments, and views) 2. Secondary outcome: clicks on a designated link at the end of the video ad. ;

Study Design

Related Conditions & MeSH terms

Clinical Trial Details

NCT number	NCT05755165
Study type	Interventional
Source	Yale University
Contact	Andres Martin, MD, MPH
Phone	2034942355
Email	andres.martin@yale.edu
Status	Recruiting
Phase	N/A
Start date	September 2024
Completion date	March 2025

View Details

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