Email Campaign to Increase Uptake of myGeisinger

Status Completed

Clinical Trial Summary

The purpose of the current study is to test different email messages to determine the most effect way of promoting enrollment in Geisinger's patient portal, called myGeisinger.

Clinical Trial Description

Online patient portals are convenient tools that improve patient access to healthcare services while often reducing burden to both patients and providers. However, fewer than half of patients have enrolled in Geisinger's patient portal, myGeisinger. The purpose of the current study is to assess what kind of messaging improves the effectiveness of an email campaign targeted at enrolling patients into Geisinger's online patient portal, called myGeisinger. Currently, Geisinger sends an email every month to patients who have started but not completed the enrollment process (they have had an activation code generated but have not yet used that code to enroll). This study will A/B test 5 email messages to assess if they perform better than the current standard email message. Performance will be assessed based on whether patients open the email, click on the myGeisinger enrollment link, and enroll in myGeisinger. Statistical analyses will employ generalized linear models with a binary distribution and log-link function. ;

Study Design

Related Conditions & MeSH terms

Clinical Trial Details

NCT number	NCT04332614
Study type	Observational
Source	Geisinger Clinic
Contact
Status	Completed
Phase
Start date	April 6, 2020
Completion date	May 8, 2020

View Details

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