Email Campaign to Increase Uptake of myGeisinger

Health Behavior Clinical Trial

Official title:

Email Campaign to Encourage Patients to Complete Sign-up Process for Geisinger's Patient Portal

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT04332614
• Other study ID #: 2020-0315
• Status: Completed
• Start date: April 6, 2020
• Est. completion date: May 8, 2020

Study information

• Verified date: April 2021
• Source: Geisinger Clinic
• Contact: n/a
• Is FDA regulated: No
• Study type: Observational

Clinical Trial Summary

The purpose of the current study is to test different email messages to determine the most effect way of promoting enrollment in Geisinger's patient portal, called myGeisinger.

Description:

Online patient portals are convenient tools that improve patient access to healthcare services while often reducing burden to both patients and providers. However, fewer than half of patients have enrolled in Geisinger's patient portal, myGeisinger.

The purpose of the current study is to assess what kind of messaging improves the effectiveness of an email campaign targeted at enrolling patients into Geisinger's online patient portal, called myGeisinger. Currently, Geisinger sends an email every month to patients who have started but not completed the enrollment process (they have had an activation code generated but have not yet used that code to enroll). This study will A/B test 5 email messages to assess if they perform better than the current standard email message.

Performance will be assessed based on whether patients open the email, click on the myGeisinger enrollment link, and enroll in myGeisinger. Statistical analyses will employ generalized linear models with a binary distribution and log-link function.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 14099
• Est. completion date: May 8, 2020
• Est. primary completion date: April 13, 2020
• Accepts healthy volunteers: No
• Gender: All
• Age group: 18 Years to 88 Years

Eligibility

Inclusion Criteria:

• Geisinger patients whose myGeisinger status is "Pending", meaning an activation code has been generated for them, but they have not completed activation

Exclusion Criteria:

• Patients without email addresses on file

• Patients who received emails from this monthly myGeisinger marketing campaign within the last 2 months

Related Conditions & MeSH terms

• Health Behavior
• Telehealth

Intervention

Behavioral:
• Less-is-better
Email
• Social proof
Email
• Endowment / decision staging
Email
• Standard email
Email

Locations

Country	Name	City	State
United States	Geisinger	Danville	Pennsylvania

Sponsors (1)

Lead Sponsor	Collaborator
Geisinger Clinic

Country where clinical trial is conducted

United States, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment	Whether email was opened (yes / no)	8-10 days post-intervention
Primary	Link Clicked: Control vs. Less-is-better vs. Social Proof vs. Endowment	Whether the link / button to start the activation process was clicked (yes / no)	8-10 days post-intervention
Primary	Enrollment: Control vs. Less-is-better vs. Social Proof vs. Endowment	Whether the patient enrolled in myGeisinger (yes / no)	8-10 days post-intervention
Secondary	Email Opened: Control vs. Less-is-better vs. Social Proof vs. Endowment	Whether email was opened (yes / no)	32-35 days post-intervention
Secondary	Link Clicked: Control vs. Less-is-better vs. Social Proof vs. Endowment	Whether the link / button to start the activation process was clicked (yes / no)	32-35 days post-intervention
Secondary	Enrollment: Control vs. Less-is-better vs. Social Proof vs. Endowment	Whether the patient enrolled in myGeisinger (yes / no)	32-35 days post-intervention
Secondary	Email Opened: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)	Whether email was opened (yes / no)	8-10 days post-intervention
Secondary	Link Clicked: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)	Whether the link / button to start the activation process was clicked (yes / no)	8-10 days post-intervention
Secondary	Enrollment: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)	Whether the patient enrolled in myGeisinger (yes / no)	8-10 days post-intervention
Secondary	Email Opened: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)	Whether email was opened (yes / no)	32-35 days post-intervention
Secondary	Link Clicked: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)	Whether the link / button to start the activation process was clicked (yes / no)	32-35 days post-intervention
Secondary	Enrollment: Within Less-is-better (Provider Communication vs. Managing Appointments vs. Medical Information Access)	Whether the patient enrolled in myGeisinger (yes / no)	32-35 days post-intervention