Physical Activity Clinical Trial
Official title:
Structuring Financial Incentives to Increase Physical Activity
The purpose of this study is to evaluate the effectiveness of different structures of long
term financial incentives on increasing physical activity performed by subjects, as measured
by the number of steps walked per day.
Investigators are interested in studying whether physical activity increases during an
intervention period (with incentives) and a post-intervention period (with no incentives).
The proposed study is a field experiment. Adults within the ages of 25 and 60 years of age,
and with a body mass index of 22 or higher will be eligible to participate.
The study will consist of (1) a two-week baseline period, (2) a 36-week intervention period,
and (3) a 12-week follow-up period.
At the beginning of the study, subjects will be given a wearable fitness device and their
daily step count will be monitored for two weeks; this is the baseline period. After the
two-week baseline period, the subjects will be randomly assigned to one of the five different
conditions (Control, Gain, Loss, Gain Streak, or Loss Streak) and will be given the goal to
increase their baseline step counts by 2,500 steps.
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HYPOTHESES -- Investigators expect the following:
1. Loss Aversion: Subjects in the Loss treatment will achieve the goal on a greater number
of days than subjects in the Gain treatment.
2. Streak: Subjects in the Gain treatment will achieve the goal on a greater number of days
than subjects in the Gain Streak treatment.
3. Loss Streak: Subjects in the Loss treatment will achieve the goal on a greater number of
days than subjects in the Loss Streak treatment. Whether subjects in the Loss Streak
treatment will perform better or worse than subjects in the other two treatments will be
investigated.
CONTRIBUTION -- Prior research has not examined the effect of a long term financial incentive
(36 weeks) on individual behavior in achieving a goal. In this study, the investigators also
examine two additional financial incentive structures: Gain Streak and Loss Streak. If the
hypotheses are correct, the results have important implications for designing financial
incentives to encourage good behavior and to encourage good habit formation across domains.
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