Weight Loss Clinical Trial
Official title:
University Of Pennsylvania Weight Loss Study
This is a 4-arm, randomized controlled trial to evaluate the effectiveness of financial
incentives to motivate and sustain long-term weight loss. The study will recruit eligible
employees at a large health management company to participate in a 6-month weight loss
program and have weight measurements for an additional 3-month follow-up period. The primary
outcome measure in this randomized controlled trial will be pounds of weight lost. The
experimental groups will include variations of deposit contracts (participants put their own
money at risk, and lose that money if they fail to achieve their weight loss goal) and fixed
payments. The use of deposit contracts is a powerful mechanism for inducing behavior change
that is based on loss aversion, a psychological concept first described by Nobel Prize winner
Daniel Kahneman and Amos Tversky in 1979. A deposit contract takes advantage of the fact that
people typically feel the pain of a loss more than the pleasure of a gain, increasing ones
motivation to reach a goal.
The study hypotheses are 1) mean weight loss will be greater in all intervention groups
compared to the control group by the end of 24 weeks; and 2) individuals in the intervention
groups will have a lower mean weight at the end of the 3-month follow-up period than
individuals in the control group.
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