Physical Activity Clinical Trial
Official title:
The Causal Impact of Online Social Media on Physical Activity: A Randomized Controlled Trial
The overall objective of this research is to collect data for understanding whether messages in online environments impact fitness attitudes and behaviors. In particular, the study aims to experimentally examine what features of online social media - promotional messaging or peer networks - impact offline fitness measures (such fitness workshop enrollment and self-reported physical activity level). The study partners with an existing fitness program at a large northeastern university, which provides a 13-week fitness program for graduate and professional students at the university. The program begins with a university-run eligibility assessment of specific fitness measures for all participants, who win prizes for improvements in program participation and health behavior outcomes. The fitness program consists of semester-long series of workshops offered through the university's recreation department. The randomized trial constructs an online social media platform for the fitness program that provides a way to send either promotion health messages or messages about peer activities to the online community.
Sedentary lifestyle among university students and young adults has become a global epidemic.
Widespread use of social media is both a contributing factor, and a potential solution;
however the cost-effective use of social media to promote fitness on college campuses is
poorly understood. This study aims to identify what features of social media - promotional
messaging or peer networks - can increase physical activity levels.
In this randomized controlled trial, participants are randomized to three conditions: basic
online program for enrolling in university-run weekly fitness workshops, media condition
that supplements the basic program with promotional media messages, and a social condition
that replaces the media content with a network of peers. Participants are limited to
graduate and professional students at a large northeastern university.
;
Allocation: Randomized, Intervention Model: Parallel Assignment, Masking: Double Blind (Caregiver, Outcomes Assessor), Primary Purpose: Basic Science
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