Spurring Innovation to Promote HIV Testing: An RCT Evaluating Crowdsourcing

HIV Clinical Trial

Official title:

Crowdsourcing Versus Conventional HIV Testing Promotion: A Noninferiority Randomized Controlled Trial to Evaluate Promoting First-Time HIV Testing Among MSM and Transgender Individuals in China

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT02248558
• Other study ID #: 14-1865
• Status: Completed
• Phase: N/A
• First received: September 17, 2014
• Last updated: December 1, 2014
• Start date: September 2014
• Est. completion date: November 2014

Study information

• Verified date: December 2014
• Source: University of North Carolina, Chapel Hill
• Contact: n/a
• Is FDA regulated: No
• Health authority: United States: Institutional Review Board
• Study type: Interventional

Clinical Trial Summary

Crowdsourcing may be a powerful tool to spur the development of innovative videos to promote HIV testing among key populations such as men who have sex with men (MSM) and transgender (TG) individuals. The purpose of this randomized controlled trial is to compare the effect of a crowdsourced video and a conventional video on first-time HIV testing among MSM and TG in China. The crowdsourced video was developed using an open contest, formal transparent judging, and an incentive of marketing promotion. The hypothesis is that a crowdsourced video will be equivalent (within a margin of 3%) to a conventional video in terms of self-reported first-time HIV testing within 3-4 weeks of watching the video.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 721
• Est. completion date: November 2014
• Est. primary completion date: November 2014
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: Both
• Age group: 16 Years and older

Eligibility

Inclusion Criteria:

• Born biologically male or identify as transgender

• 16 years or older

• Lifetime anal sex with another man

• Providing informed consent and active mobile phone number

Exclusion Criteria:

• HIV-infected

• HIV-tested ever in the past

Study Design

Allocation: Randomized, Endpoint Classification: Efficacy Study, Intervention Model: Parallel Assignment, Masking: Double Blind (Subject, Caregiver, Investigator, Outcomes Assessor), Primary Purpose: Screening

Related Conditions & MeSH terms

• HIV

Intervention

Behavioral:
• Conventional Video
Participants will watch a one minute video whose purpose is to increase HIV testing uptake. This video was created by a local CDC via direct CDC funding and internal guidance and development.
• Crowdsourced Video
Participants will watch a one minute video whose purpose is to increase HIV testing uptake. This video was the winner in a crowdsourced video contest hosted in China. CBOs all submitted their own independently designed and funded videos.

Locations

Country	Name	City	State
China	UNC Project-China	Guangzhou

Sponsors (5)

Lead Sponsor	Collaborator
University of North Carolina, Chapel Hill	Guangdong Provincial Centers for Skin Diseases and STI Control, London School of Hygiene and Tropical Medicine, Social Entrepreneurship for Sexual Health (SESH), University of California, San Francisco

Country where clinical trial is conducted

China, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	First-Time HIV Testing	All individuals enrolled in the study will receive a cell phone text message three weeks later asking if they have received an HIV test. Among those individuals who do not respond to the text message, another text will be sent at four weeks after the video. We anticipate the median duration of follow-up to be approximately 3.5 weeks following the video intervention.	Up to 4 weeks following the video intervention	No
Secondary	Likelihood of HIV Testing	All individuals will be asked how likely they are to test for HIV soon immediately before and after watching the videos (during enrollment). Likelihood of HIV testing will be measured on a 4-point numerical Likert scale rating scale. 0 will be "very unlikely", 1 will be "unlikely", 2 will be likely, and 3 will be very likely. The percentage of individuals who report increased likelihood of HIV testing will be reported.	Up to one day	No
Secondary	Cost-effectiveness of Developing HIV Testing Promotional Videos	Cost-effectiveness of developing the crowdsourced video compared to the conventional video	Up to one year	No

External Links

•   Social Entrepreneurship for Sexual Health