Health Literacy Clinical Trial
Official title:
Effective Communication to Improve Decision Making About Health Care Plans
The overall goal of the study is to better understand how communication strategies can help
people make decisions about health insurance plans.
This study aims to:
- (Aim 1) Examine currently uninsured individuals' understanding of terminology and
details of health insurance plans;
- (Aim 2) Apply three recommended strategies for communicating information about health
insurance plans;
- (Aim 3) Test the effects of these strategies in a randomized experiment.
First, this study will examine people's understanding of health insurance plan terminology
and details through qualitative interviews with 50 uninsured individuals. These responses
will then lead to the development of three communication strategies to improve understanding
of health insurance plans: 1) plain language, 2) plain language plus visual displays and 3)
plain language plus narratives.
The strategies will the be pilot tested with 30 individuals to assess readability, clarity
of language, and layout. The revised communication strategies will be tested with 280
individuals in a randomized experiment. Individuals will be randomly assigned to either a
plain language condition alone, a plain language + visual displays condition, and a plain
language + narrative condition.
;
Allocation: Randomized, Endpoint Classification: Efficacy Study, Intervention Model: Parallel Assignment, Masking: Single Blind (Subject), Primary Purpose: Prevention
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