Impacts of Warning Labels on Ultra-Processed Foods

Status Not yet recruiting

Clinical Trial Summary

Purpose: The overall purpose of this study is to identify the impacts of an ultra-processed (UPF) health warning label and UPF identify warning label compared to a control label (i.e., a barcode). Participants: ~4,000 US Latino adults of parental age (18-55 years), approximately 50% of whom will have limited English proficiency, recruited from a Latino-focused panel company. Procedures: Participants will be randomly assigned to view food products with one of three label types: health warning labels, identity labels, or barcode control labels. Participants will be asked a series of questions about the products and the label they were assigned.

Clinical Trial Description

On the study platform (Qualtrics), participants will be randomly assigned to 1 of 3 arms with equal probability: a UPF health warning label, a UPF identity label, or a barcode control label. Participants will view four products (a fruit-flavored drink, pretzels, a yogurt, and a breakfast cereal) displayed in random order, each with a label displayed on the front of package according to the participants' study arm. Participants will complete a 13-item online survey to assess each product as to a) whether the product is ultra-processed; b) perceptions of healthfulness; c) intentions to purchase the product. ;

Study Design

Related Conditions & MeSH terms

Clinical Trial Details

NCT number	NCT06296355
Study type	Interventional
Source	University of North Carolina, Chapel Hill
Contact	Lindsey Smith Taillie, PhD
Phone	(919) 445-8313
Email	taillie@unc.edu
Status	Not yet recruiting
Phase	N/A
Start date	July 1, 2024
Completion date	July 21, 2024

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