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Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment

Health Behavior Clinical Trial

Official title:
Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment

Clinical Trial Summary

The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.

Clinical Trial Description

In this study, participants will attend one in-person visit, lasting approximately 15 minutes after signing informed consent. First participants will complete an eye tracking task where their attention to study stimuli is measured objectively via an eye tracker (i.e., eye tracking task). The eye tracking task will take ~5 minutes. Then, participants will complete a brief ~10 minute self-administered survey on a computer. ;

Study Design

Related Conditions & MeSH terms

Clinical Trial Details
NCT number NCT05958888
Study type Interventional
Source University of North Carolina, Chapel Hill
Contact
Status Completed
Phase N/A
Start date August 2, 2023
Completion date September 29, 2023
View Details
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