Behavioural Insights to Improve Take up of SRH Services (Uganda)

Health Behavior Clinical Trial

Official title:

Applying Behavioural Insights to Improve Take up of Sexual and Reproductive Health Services

Clinical Trial Details — Status: Recruiting

Administrative data

• NCT number: NCT03163524
• Other study ID #: 007-15
• Status: Recruiting
• Phase: N/A
• First received: July 18, 2016
• Last updated: June 9, 2017
• Start date: March 2016
• Est. completion date: September 2017

Study information

• Verified date: June 2017
• Source: Marie Stopes International
• Contact: Olivia Nuccio, MSc
• Email: olivia.nuccio[@]mariestopes.org
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

This is a randomised controlled trial to test the impact of a modified e-coupon service, delivered through SMS, on uptake of sexual and reproductive health services among women calling a free hotline in Uganda.

Description:

The overall goal of the proposed research project is to increase uptake of sexual and reproductive health (SRH) services among clients who call into Marie Stopes Uganda's free hotline. The study seeks to achieve this goal by using behavioural economics to design interventions to increase redemptions of e-coupons distributed to hotline clients. The intervention will include modifying the text message sent to e-coupon recipients as well as sending follow-up texts reminding clients to use their coupons. The impact of the intervention will be evaluated using a randomized controlled trial (RCT). The intervention will be implemented and data will be collected regularly over a period of approximately 12 months. Strict confidentiality procedures in line with Marie Stopes International's best practices will be put into place to ensure that information made public or otherwise distributed outside the principle investigators and other key personnel cannot be linked to any individual respondents. Results from the study will be published in a report, among other outputs, and the outcomes will be shared within MSI as well as with the wider SRH community.

Recruitment information / eligibility

• Status: Recruiting
• Enrollment: 2000
• Est. completion date: September 2017
• Est. primary completion date: July 2017
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: All
• Age group: 18 Years and older

Eligibility

Inclusion Criteria:

• Callers to the call centre who are over the age of 18, receive an e-coupon, and consent to participate in the research.

Exclusion Criteria:

• Callers who are below the age of 18, non-recipients of e-coupons, and those who receive e-coupons but do not consent to participate in the study.

Related Conditions & MeSH terms

• Health Behavior

Intervention

Other:
• e-Coupon Text Modification and Reminders
The treatment group will receive a modified text of the current e-coupon. They will also receive notification that they have been enrolled in the study via a second text. They will also receive a series of text message reminders to redeem their e-coupons at intervals of 6, 13 and 18 days after coupon origination.
• e-Coupon standard text
Participants receive control text (SMS) message, which contains a numeric coupon code and no additional text to the standard coupon.

Locations

Country	Name	City	State
Uganda	Marie Stopes Uganda call centre	Kampala

Sponsors (3)

Lead Sponsor	Collaborator
Marie Stopes International	ideas42, Marie Stopes Uganda

Country where clinical trial is conducted

Uganda, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Increase in e-coupon redemption in MSU centres	Increase in proportion of e-coupons redemmed in MSU centres within 6 months of intervention	6 months
Primary	Increase in SRH service uptake in MSU centres	Increase in the proportion of participants taking up an SRH service (of any kind) in an MSU centre within 6 months	6 months