Food Selection Clinical Trial
Official title:
Perceived Effectiveness of Salt Warning Labels on a UK Restaurant Menu: a Real-world Pilot Experiment
This between-subjects randomised controlled trial aims to test the effect of a menu featuring salt warning labels on perceived message effectiveness relative to a menu with no labels in a real-world restaurant environment. The study will also act as a pilot experiment for examining the impact of the salt warning label on food choice and subsequent salt intake in real-world conditions. Primary objectives: - To measure the PME of a menu featuring salt warning labels relative to a menu with no labels - To measure label awareness, perceived knowledge gain, and perceived influence of the label on food choice Secondary objectives: - To identify whether there is an effect of the salt warning label on: - Food choice (label/no label) - Total salt selected - Total salt intake - To examine support for the introduction of a salt warning label policy in the UK
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