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Clinical Trial Summary

Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.


Clinical Trial Description

n/a


Study Design


Related Conditions & MeSH terms


NCT number NCT05777486
Study type Interventional
Source NYU Langone Health
Contact Zora Hall
Phone (646) 501-3716
Email Zora.hall@nyulangone.org
Status Recruiting
Phase N/A
Start date February 17, 2023
Completion date May 31, 2025

See also
  Status Clinical Trial Phase
Completed NCT01948752 - Clinical Trial of Menu Labeling N/A