Mixed Presentation on Social Media

Tobacco Use Clinical Trial

Official title:

Mixed Presentation of Content on Social Media and Its Relevant Impacts on Recall of Tobacco Related Information

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT05066126
• Other study ID #: 849610
• Status: Completed
• Phase: N/A
• Start date: November 15, 2021
• Est. completion date: August 10, 2022

Study information

• Verified date: October 2022
• Source: University of Pennsylvania
• Contact: n/a
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 828
• Est. completion date: August 10, 2022
• Est. primary completion date: February 18, 2022
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: All
• Age group: 18 Years and older

Eligibility

Inclusion Criteria:

• Must be a current or former smoker

Exclusion Criteria:

-

Related Conditions & MeSH terms

• Tobacco Dependence
• Tobacco Use
• Tobacco Use Disorder

Intervention

Behavioral:
• Mixed-Presentation of Content
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.

Locations

Country	Name	City	State
United States	Annenberg School for Communication	Philadelphia	Pennsylvania

Sponsors (2)

Lead Sponsor	Collaborator
University of Pennsylvania	Food and Drug Administration (FDA)

Country where clinical trial is conducted

United States, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Recall of precise information	Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site.	During experiment
Primary	Recall of general information	Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used.	During experiment
Primary	Recall of source category	Binary outcome as to whether the individual can recognize the type of source (e.g. government/media) that presented a piece of information on the social media site.	During experiment
Primary	Recall of precise source	Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site.	During experiment
Secondary	Attention paid during use of the site (self-report)	A series of questions pertaining attention paid during use of the social media site. These are then combined into a single self-report measure.	During experiment
Secondary	Attention paid during use of the site (behavioral)	Time spent consuming relevant posts on the social media site between conditions.	During experiment
Secondary	Attitude towards smoking cessation	Change in the interest in smoking between the pre- and post-test among current smokers. Measured with one self-report item.	During experiment
Secondary	Attitude towards novel tobacco products	Attitude/interest in trying alternative tobacco products (e.g. e-cigarettes, heated tobacco) in the post-test.	During experiment
Secondary	Belief of heated tobacco safety	Measure of how safe the individual believes heated tobacco is in comparison to cigarette use.	During experiment