Health Behavior Clinical Trial
Official title:
Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment
Verified date | October 2023 |
Source | University of North Carolina, Chapel Hill |
Contact | n/a |
Is FDA regulated | No |
Health authority | |
Study type | Interventional |
The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.
Status | Completed |
Enrollment | 63 |
Est. completion date | September 29, 2023 |
Est. primary completion date | September 29, 2023 |
Accepts healthy volunteers | Accepts Healthy Volunteers |
Gender | All |
Age group | 18 Years to 99 Years |
Eligibility | Inclusion Criteria: - Adult aged 18 or older - Self-identifies as Hispanic or Latino Exclusion Criteria: - Less than 18 years old - Does not identify as Hispanic or Latino - Has one of the following conditions: (Wears bifocals, glaucoma, permanently dilated pupils, eye implants [artificial lenses, not contact lenses], less than 2 eyes, or blindness) |
Country | Name | City | State |
---|---|---|---|
United States | University of North Carolina Chapel Hill | Chapel Hill | North Carolina |
Lead Sponsor | Collaborator |
---|---|
University of North Carolina, Chapel Hill | National Heart, Lung, and Blood Institute (NHLBI) |
United States,
Type | Measure | Description | Time frame | Safety issue |
---|---|---|---|---|
Primary | Amount of time spent looking at the front-of-package sodium label (i.e., dwell time) | This outcome will be measured using eye tracking technology. | During ~5-minute eye tracking task, as part of a one-time study visit lasting ~15 minutes | |
Secondary | Number of times looking at the front-of-package sodium label (i.e., fixation count) | This outcome will be measured using eye tracking technology. | During ~5-minute eye tracking task, as part of a one-time study visit lasting ~15 minutes | |
Secondary | Time to first fixation on the front-of-package sodium label | This outcome will be measured using eye tracking technology. | During ~5-minute eye tracking task, as part of a one-time study visit lasting ~15 minutes | |
Secondary | Dwell time on "natural" claim | This outcome will be measured using eye tracking technology. | During ~5-minute eye tracking task, as part of a one-time study visit lasting ~15 minutes | |
Secondary | Self-reported attention to the front-of-package sodium label | Assessed with 1 item for each label type. Response options will range from 1 to 5. Higher scores indicate more attention. | During ~10 minute online survey, as part of one-time study visit lasting ~15 minutes | |
Secondary | Perceived message effectiveness of the front-of-package sodium label | Assessed with 3 items for each label type. Response options will range from 1 to 5. Higher scores indicate greater perceived message effectiveness. | During ~10 minute online survey, as part of one-time study visit lasting ~15 minutes | |
Secondary | Understandability of front-of-package sodium label | 1 item for each label type. Response options will range from 1 to 5. Higher scores indicate more understandability. | During ~10 minute online survey, as part of one-time study visit lasting ~15 minutes |
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