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Wellness Program clinical trials

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NCT ID: NCT04289623 Completed - Health Promotion Clinical Trials

Assessing the Impact of myHealth Rewards Program-related Communications on Enrollment: Replication

Start date: February 25, 2020
Phase:
Study type: Observational

The purpose of the study is to evaluate, prospectively, the potential impact on myHealth Rewards wellness program enrollment (prior to the 2020 deadline) of sending different messages via email to Geisinger Health Plan (GHP) members who have not yet enrolled. In particular, this study aims to replicate and extend (with greater sample size and statistical power) the findings from a previous study in which email communication using loss framing language achieved significantly higher click-through rates than a more standard communication, whereas actual enrollment rates were not significantly higher.