Pacific Northwest Female Urinary Incontinence Treatment Digital Awareness Project

Urinary Incontinence Clinical Trial

— PNW-IP  

Official title:

Using Digital Media to Increase Population Knowledge of Urinary Incontinence Treatment Project

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT04464928
• Other study ID #: STUDY00020462
• Status: Completed
• Start date: November 1, 2020
• Est. completion date: March 31, 2021

Study information

• Verified date: May 2022
• Source: Oregon Health and Science University
• Contact: n/a
• Is FDA regulated: No
• Study type: Observational

Clinical Trial Summary

The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.

Description:

The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 119
• Est. completion date: March 31, 2021
• Est. primary completion date: December 15, 2020
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: All
• Age group: N/A and older

Eligibility

Inclusion Criteria:

• Internet user in Idaho, Oregon, or Washington states

Exclusion Criteria:

• Identified geographic location outside Idaho, Oregon, or Washington states

• Users identified by the advertising platforms as male.

Related Conditions & MeSH terms

• Enuresis
• Urinary Incontinence

Intervention

Other:
• Facebook Advertisements
Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Facebook Ads when triggered by user characteristics indicating elevated risk of female urinary incontinence.
• Google Advertisements
Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Google Ads when triggered by keywords relevant to female urinary incontinence.

Locations

Country	Name	City	State
United States	Oregon Health & Science University	Portland	Oregon

Sponsors (1)

Lead Sponsor	Collaborator
Oregon Health and Science University

Country where clinical trial is conducted

United States, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Population website engagement	Number of website visits per capita through study advertisements.	Through study completion, up to 4 months in duration from the start of advertising
Secondary	Impressions due to advertisements	Number of advertisement views per capita of the study advertisements.	Through study completion, up to 4 months in duration from the start of advertising
Secondary	Website users due to advertisements	Number of new users per capita coming to the VoicesForPFD.org website through study advertisements.	Through study completion, up to 4 months in duration from the start of advertising