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Clinical Trial Summary

Smokers believe that cigarettes with the "natural" or "organic" descriptors are less harmful than cigarettes without these descriptors, but we do not know if these beliefs are associated with how smokers interpret the experience of smoking a "natural" or "organic" cigarette, nor whether these beliefs are predictive of changes in smoking behavior or biological exposures. The primary goal of this study is to examine the relationship between exposure to "natural" or "organic" descriptors in cigarette advertising and smoking health risk expectancies, subjective effects, topography, and biological exposures. To accomplish this goal, we will enroll 250 adult daily cigarette smokers of Natural American Spirit (NAS) or non-NAS brands (125 in each group) in a within-subjects human laboratory study manipulating four expectancy conditions (own brand comparator, "natural" advertising, "organic" advertising, "conventional" advertising).


Clinical Trial Description

n/a


Study Design


Related Conditions & MeSH terms


NCT number NCT05468333
Study type Interventional
Source University of Nevada, Reno
Contact Jennifer Pearson, PhD
Phone 7756825005
Email jennipearson@unr.edu
Status Recruiting
Phase N/A
Start date January 20, 2022
Completion date August 31, 2024

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