Prevention Clinical Trial
Official title:
Incentives for Preventative Health Care: Increasing Completion of Health Risk Assessments
The purpose of this study is to understand using incentives to encourage employees to
increase participation in an aspect of a corporate wellness program - filling out health risk
assessments. This study will test whether lottery-linked incentives are more effective than
guaranteed incentives in encouraging people to fill out health risk assessments.
This study will be run in an employer setting in which rates of health risk assessment
completion are suboptimal. This study would be conducted within a workplace setting in which
the firm is divided into a number of geographically situated and functionally related
subunits. The investigators will run a "complete your health risk assessment now!" program
for 4 weeks. Each work unit will obtain a symbol. Every week, one symbol will be randomly
drawn, publicly announced, and anyone in that work unit at the firm who has received their
preventive screening would receive a $100 prize. In addition, if all of employees in that
unit have completed their forms, then the prize will be increased to $125.
The investigators expect this condition to result in greater compliance compared to a control
condition in which employees would receive weekly reminders and a direct payment of a $25
gift card for completing the form at anytime during the 4 weeks of the study. This is
analogous to direct payments that have been used by insurers to encourage completion of such
forms in other contexts.
The purpose of this study is to apply concepts from behavioral economics to increase the
effectiveness of incentives for preventative health care.
Health risk assessments are an important part of preventative healthcare. Employees fill out
these forms and are given feedback about their health risks and steps they can take to
improve their health. This study will be run in an employer setting in which rates of health
risk assessment completion are suboptimal. This study would be conducted within a workplace
setting in which the firm is divided into a number of geographically situated and
functionally related subunits. We will run a "complete your health risk assessment now!"
program for 4 weeks. Each work unit will obtain a symbol. Every week, one symbol will be
randomly drawn, publicly announced, and anyone in that work unit at the firm who has received
their preventive screening would receive a $100 prize. In addition, if all of employees in
that unit have completed their forms, then the prize will be increased to $125.
This program plays on a number of psychological factors: 1) avoidance of regret, which one
will experience if the number/symbol of the unit one is a member of is drawn and one does not
win a prize because one is not participating in the wellness program 2) amplification of such
regret by social means - because other people around you who are participating will receive
cash prizes 3) mild social pressure, because high enrollments will yield benefits for all
participants.
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