Patient Satisfaction Clinical Trial
Official title:
Physician Attire and Appreciation of Physician Communication in Postpartum Women
Wearing white coat during hospital rounds has been associated with increased risk of
colonization and transmission of resistant pathogens. On the other hand, studies have shown
that physicians' attire affects patients' confidence in their physician and the
patient-physician relationship. The results of these studies were highly dependent on the
practice setting, with no data in postpartum patients.
The objective is to test the hypothesis that not wearing a white coat during physician
postpartum rounds impact patient-physician communication scores.
Patient satisfaction is an important measure of quality of care. One of the most important
variables in patients satisfaction scores is the physician communication skills. There have
been several studies evaluating different strategies to improve the patient perceptions of
patient - physician communication including delayed physician rounds, improvement of handoff
strategies, and family centered rounds. Additionally, research has shown that patients
develop a first impression of their physician based on the physician's verbal and nonverbal
communication, including the clothing and cleanliness. Patient - physician communication
scores not only have an impact on patient care, but are also now linked to Medicare
reimbursements.
White coats have been widely used in the medical profession, however some physicians believe
that this can be a nonverbal barrier to patient's interaction. Prior studies on the impact of
physician attire have reported conflicting results. In a survey published by Cha et al,
obstetric and gynecologic patients seen in the outpatient clinic preferred that the resident
use white coats. Another study showed that patients favor the use of white coat in the
Internal Medicine outpatient clinic which may favorably influence trust and confidence in the
medical encounter.
No randomized controlled trial has been published on the impact of the use of white coat on
patient - physician communication scores in the postpartum patients. This trial's primary
outcome is to evaluate the impact of physician attire (specifically wearing white coat)
during postpartum rounds on "patient - physician communication" scores.
This study is a randomized controlled trial performed in postpartum patients to evaluate the
impact of not wearing white coat during rounds on "patient - physician communication" scores.
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