Can Mass Media Campaigns Reduce Child Mortality

Malaria Clinical Trial

Official title:

Can Mass Media Campaigns Reduce Child Mortality

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT01517230
• Other study ID #: 2011-9-56
• Secondary ID: 6028
• Status: Completed
• Phase: N/A
• First received: January 9, 2012
• Last updated: May 19, 2015
• Start date: March 2012
• Est. completion date: April 2015

Study information

• Verified date: May 2015
• Source: London School of Hygiene and Tropical Medicine
• Contact: n/a
• Is FDA regulated: No
• Health authority: United Kingdom: Research Ethics CommitteeBurkina Faso: Ministry of Health
• Study type: Interventional

Clinical Trial Summary

A cluster-randomised trial will be undertaken in Burkina Faso to investigate whether a comprehensive mass media campaign using local radio stations can change behaviours on a scale large enough to result in measurable and sustainable reductions in under-five child mortality.

It is hypothesised that as a result of the scale and multi-pronged nature of the campaign, reductions of between 10% and 20% in child mortality will be achieved.

Description:

The evaluation is conducted in 14 geographical locations throughout Burkina Faso. Seven of these 14 clusters have been randomly allocated to receive the mass media intervention while the remaining 7 clusters will serve as controls.

Data collection includes household surveys in all 14 clusters at three "key" times:

• At baseline: Before the implementation of the intervention, between December 2011 and February 2012 to measure the current level of child mortality and evaluate current knowledge and behaviours of relevance to child health.

• At midline: Fifteen months after implementation of the intervention to evaluate the coverage of the intervention (in the intervention clusters) and, in each cluster, knowledge and behaviours.

• At endline: Two and a half years after implementation of the intervention to evaluate intervention coverage (in the intervention clusters), knowledge and behaviours and child mortality.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 100000
• Est. completion date: April 2015
• Est. primary completion date: April 2015
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: Both
• Age group: N/A to 5 Years

Eligibility

Inclusion Criteria:

• Residence in study clusters

Exclusion Criteria:

Study Design

Allocation: Randomized, Endpoint Classification: Efficacy Study, Intervention Model: Parallel Assignment, Masking: Open Label

Related Conditions & MeSH terms

• Breastfeeding
• Diarrhoea
• Malaria
• Malnutrition
• Pneumonia
• Under-nutrition

Intervention

Behavioral:
• Local radio campaign to reduce under-five child mortality
The media campaign is designed by Development Media International. It includes short "spots" and long format programs broadcast by rural community radios. Major topics to be addressed include: diarrhoea, water and sanitation, acute respiratory infections, fever/malaria, antenatal consultations, delivery in health facilities, breastfeeding, and child nutrition. The intervention is planned to start in March 2012 after completion of fieldwork for the baseline survey and will continue for 2.5 years.

Locations

Country	Name	City	State
Burkina Faso	Centre Muraz	Bobo-Dioulasso

Sponsors (5)

Lead Sponsor	Collaborator
London School of Hygiene and Tropical Medicine	Centre Muraz, Development Media International, Planet Wheeler Foundation, Wellcome Trust

Country where clinical trial is conducted

Burkina Faso, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Post neonatal under-five all cause mortality		1 year	No
Secondary	Under-5 child all cause mortality		1year	No
Secondary	Preventive behaviours for main causes of under-five children mortality	Antenatal consultations during the last pregnancy which lasts more than 6 months and place of delivery; Breastfeeding practices for the youngest under-five child; Behaviours to prevent cases of diarrhoea and malaria in the youngest under-five child	1 year	No
Secondary	Knowledge	Knowledge about danger signs during pregnancy, delivery and in young ill children; Knowledge about preventive measure against malaria during pregnancy; Knowledge about recommended breastfeeding behaviours; Knowledge about transmission of malaria and diarrhoea; Knowledge about health care seeking behaviours in young children suffering from diarrhoea, bad cough	30-36 months after the start of the intervention	No
Secondary	Cost-effectiveness of mass media campaigns in terms of dollars per disability-adjusted life year (DALY) averted		1 year	No
Secondary	Curative behaviours for main causes of under-five children mortality	Health care behaviours to treat cases of diarrhoea, fever, cough and respiratory difficulties in the youngest under-five child during the 15 previous days	15 days	No