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Clinical Trial Summary

We propose an experimental design to empirically establish the potential link between the media portrayal of DV and changes in an individual's DV descriptive and injunctive social norms. Specifically, this study will measure the degree to which people implicitly collude with DV perpetration.


Clinical Trial Description

Aim 1: To determine the impact of media "frames," "labeling," and "information inclusion" on "implicit collusion" with a DV perpetrator. Hypotheses: Consumers exposed to media reports using "thematic frames" will be less likely to implicitly collude with perpetrators than those exposed to "episodic frames." Consumers exposed to DVH news stories labeled as "domestic violence" will be less likely to implicitly collude with perpetrators than consumers exposed to news stories labeled as "assault." Implicit collusion will correlate positively with the addition of non-relevant perpetrator "humanizing" characteristics. Consumers given negative information about the victim of DVH will be more likely to implicitly collude with the perpetrator than consumers given negative information about the perpetrator. Aim 2: To determine how media portrayals of domestic violence impact descriptive and injunctive norms about domestic violence and, ultimately, drive implicit collusion with perpetrators. Hypotheses: Controlling for individual pre-existing attitudes and social norms, consumers exposed to thematic frames or the label of DV will be less likely to shift their norms in a way that supports DV than those exposed to episodic frames or the label of assault. Consumers provided negative victim information or non-relevant characteristics that humanize the perpetrator will be more likely to shift their norms to accept DV. Exploratory Aim: To identify racial/ethnic, gender, age, and regional differences in DV social norms. Hypothesis: The media will differentially impact subpopulation DV attitudes, social norms and implicit collusion. ;


Study Design


Related Conditions & MeSH terms


NCT number NCT01942616
Study type Interventional
Source Yale University
Contact
Status Completed
Phase N/A
Start date July 2009
Completion date January 2010

See also
  Status Clinical Trial Phase
Completed NCT03660514 - Jovenes Sanos: Preventing IPV and RC N/A
Completed NCT03534401 - Addressing Reproductive Coercion in HEalth Settings - Kenya N/A