Clinical Trial Details
— Status: Completed
Administrative data
NCT number |
NCT03965754 |
Other study ID # |
2019-0404 |
Secondary ID |
|
Status |
Completed |
Phase |
|
First received |
|
Last updated |
|
Start date |
May 7, 2019 |
Est. completion date |
May 14, 2019 |
Study information
Verified date |
July 2021 |
Source |
Geisinger Clinic |
Contact |
n/a |
Is FDA regulated |
No |
Health authority |
|
Study type |
Observational
|
Clinical Trial Summary
The purpose of the study is to evaluate, prospectively, the potential impact of different
email message conditions (no email, standard promotional email, social norms, and loss
framing) on enrollment in a wellness program (myHealth Rewards) by Geisinger Health Plan
(GHP) members.
Description:
The myHealth Rewards wellness program managed by GHP rewards those GHP members who carry
their insurance through employment at Geisinger with reduced health insurance premiums over
the course of the following year, if members register for the program and have their health
measures on file by the enrollment deadline and are then able to meet their health goals by
the respective due date. In spite of the potential savings to health plan members and the
wellness program's potential to motivate engagement in healthy activities (with consequent
improvement in health outcomes), over 20% of eligible GHP members have not yet enrolled in
2019, even after receiving promotional email communications and reminders. Therefore, the
current study was developed to test whether different versions of emails are more effective
than a standard reminder email or no-email condition in increasing myHealth Rewards login and
enrollment rates. The standard email reminder mentions the average premium savings, the ease
of the registration process, and the deadline for registering and having health measures on
file, plus it provides links for registering and finding free health screenings where health
measures can be collected and registered at one convenient time and location. The social
norms email notes that a majority (78%) of GHP members' colleagues had enrolled in 2018, it
provides a testimonial from a medical director at Geisinger's Commonwealth School of
Medicine, stating the ways in which myHealth Rewards helped that doctor personally, and it
emphasizes the simplicity and ease of taking the first step toward enrollment. The loss
framing email suggests that GHP members are currently "throwing away" a precise monetary
amount in savings by not participating and that they can therefore avoid missing out on
substantial gains (i.e., savings) by taking action. It is hypothesized that, on average, each
of the emails will increase enrollment compared with no email. Among GHP members who never
enrolled in the past, it is hypothesized that the standard email reminder will not be as
effective as the social norms and loss framing emails. Therefore, email conditions will be
compared separately among those who did and did not register in 2018. Findings will help
inform how best to increase enrollment in a wellness program among health plan members who
have already received past promotional communications and who may or may not have
participated in the past.