Evaluation of Emails Promoting Mail-order Pharmacy

Status Completed

Clinical Trial Summary

In this evaluation, four versions of emails will be sent to eligible health plan members who are not currently enrolled in the health system's mail-order pharmacy. A control group will not receive any communication. The researchers hypothesize that the use of content informed by behavioral nudge theory in the emails should lead to increased enrollment in the health system's mail-order pharmacy.

Clinical Trial Description

The utilization of a mail-order pharmacy can increase adherence to medications. The health system's mail-order pharmacy (from here, simply referred to as mail-order pharmacy) can also provide reduced costs for medications. Ongoing outreach efforts involve sending emails and other communications encouraging enrollment in Geisinger's mail-order pharmacy to eligible members of the system's health plan (i.e., those who take maintenance medications). The study will compare a standard promotional email from these outreach efforts, as well as three new emails with content informed by behavioral science research, against a no-contact control arm and each other. ;

Study Design

Related Conditions & MeSH terms

Health Care Utilization

Clinical Trial Details

NCT number	NCT04587063
Study type	Interventional
Source	Geisinger Clinic
Contact
Status	Completed
Phase	N/A
Start date	October 13, 2020
Completion date	October 20, 2020

View Details

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