Effects of Implicit Messaging by Cigarette Pack Color on Smoking Behaviors

Cigarette Smoking Behavior Clinical Trial

Official title: Effects of Implicit Messaging by Cigarette Pack Color on Smoking Behaviors

Status Completed

Clinical Trial Summary

The purpose of this study is to examine the effect of changes in cigarette package color and warning label features on smoking behaviors and beliefs about cigarette risks.

Clinical Trial Description

This project will recruit 360, current daily Marlboro, non-menthol, red (n=180) or gold (n=180) cigarette smokers to a 50-day protocol using a randomized factorial design with two factors: (1) cigarette pack color manipulation (within subject: red, gold, plain packaging) and (2) warning label manipulation (between subject: graphic vs. standard text). The randomization will be stratified by own brand cigarette. To evaluate effects of changes in cigarette package coloring, participants will smoke commercially available cigarettes that may or may not be similar to their preferred brand of cigarettes throughout the study, but in different colored packages during three 15-day study periods (i.e., one period will be Marlboro plain (tan-olive) packs, one will be Marlboro gold packs and one will be Marlboro red packs; order counterbalanced). Participants will visit the Center every 5 days to complete assessments (11 total sessions). ;

Related Conditions & MeSH terms

• Cigarette Smoking Behavior

• NCT number: NCT02301351
• Study type: Interventional
• Source: University of Pennsylvania
• Status: Completed
• Phase: N/A
• Start date: October 2014
• Completion date: April 12, 2019