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Cessation of Smoking clinical trials

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NCT ID: NCT01746472 Completed - Clinical trials for Cessation of Smoking

Study of the Diffusion of a Smoking Cessation Application Through an Online Network

Start date: December 2012
Phase: N/A
Study type: Interventional

Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.