Clinical Trial Details
— Status: Completed
Administrative data
NCT number |
NCT03473067 |
Other study ID # |
1U01CE002651 |
Secondary ID |
|
Status |
Completed |
Phase |
N/A
|
First received |
|
Last updated |
|
Start date |
September 1, 2017 |
Est. completion date |
June 30, 2020 |
Study information
Verified date |
February 2021 |
Source |
Lifespan |
Contact |
n/a |
Is FDA regulated |
No |
Health authority |
|
Study type |
Interventional
|
Clinical Trial Summary
Dating and sexual violence are significant public health concerns occurring on a continuum of
severity across the lifespan, with serious consequences to victims and society. The present
research advances the science of prevention by rigorously evaluating a comprehensive social
norms marketing campaign to promote community-level change in dating and sexual violence in
middle schools. Partnership between researchers and a CDC Rape Prevention and Education
Program (RPE) funded agency is a core feature of this work, and aims to build community
capacity to implement and evaluate violence prevention efforts, and promote the subsequent
uptake of social norms marketing campaigns as a strategy for reducing dating and sexual
violence among youth.
Description:
In a group cluster trial, a comprehensive, tailored, data-based social norms marketing
campaign that addresses misperceptions of: 1) the acceptability of dating and sexual
violence; 2) gender roles; 3) sexual activity; 4) sexual communication/consent; 5) support
for victims; and 6) bystander intervention will be evaluated among middle schools. Poster
messaging will be paired with several systematic efforts to diffuse program content through
the community, including a Lunch and Learn Teacher Training, Social Norms Video, Teacher
Workbook, Parent Mailing, and Parent Information Session. A member of the
researcher-practitioner team, designated as a School Resource Provider, will oversee campaign
implementation in partnership with a teacher champion. The Resource Provider will also track
campaign intensity, assess campaign credibility through intercept interviews with teachers
and students, work with teachers to infuse messaging into classroom activities, and assist
the teacher champion with addressing "kick-back" to the campaign. Outcome assessments will be
completed by teachers, administrators and students. Towards the goal of exploring the role of
other environmental factors as moderators of program effects, school administrators will
assess their community readiness to develop and implement school dating and sexual violence
prevention policy, in general, and social norms marketing, in particular. A neighborhood scan
will also be conducted to estimate the density of nearby outlets associated with gender-based
personal violence.