Smoking Cessation Clinical Trial
Official title:
Personalized Support Using Instant Messaging Applications to Increase Smoking Cessation in Smokers Proactively Recruited From Smoking Hotspots in Hong Kong: a Pragmatic Randomized Controlled Trial
This study aims to assess the effect of personalized support using instant messaging application on smoking cessation in smokers proactively recruited from smoking hotspots in Hong Kong.
Detailed Description: With the advancement of information communication technologies (ICTs),
instant messaging applications (IM Apps, e.g. WhatsApp and WeChat) can be used for providing
synchronous, personalized, interactive interventions for health promotion. This study
proposes to apply IM Apps for enhancing our tested brief smoking cessation (SC) intervention
model from AWARD to e-AWARD (AWARD: Ask, Warn, Advise, Refer, Do-it-again,) without
medications to increase SC in smokers proactively recruited in smoking hotspots in Hong Kong.
Such smokers are the majority and have low quit rate. IM Apps allows trained SC advisors to
proactively deliver personalized SC advices, response to smokers' needs promptly, and provide
psychosocial support. No similar trials are found in PubMed, Cochrane Library and trial
registries (ClinicalTrials.gov & ISRCTN) (except the pilot trial of this study). The aims of
this study are as follows:
1. To assess the main effect of the personalized support using instant messaging
applications (Intervention) vs. Control group on biochemical validated smoking
abstinence at 6-month and 12-month.
2. To assess the effects on self-reported past 7-day abstinence, 24-week continuous
abstinence, smoking reduction, self-efficacy of quitting, intention to quit, quit
attempts and SC medications and services use at 6-month and 12-month.
3. To identify the mediators, which can inform mechanisms of the intervention on SC.
4. To evaluate the cost-effectiveness of the above interventions.
5. To understand the effects subjects' experience of IM support on SC using a qualitative
study approach.
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