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NCT04850287 Clinical Trial

Improving Health Awareness Using Social Network Interventions

Health Knowledge, Attitudes, Practice Clinical Trial

— SNI  

Official title:
Improving Health Awareness Using Social Network Interventions

Clinical Trial Details — Status: Active, not recruiting

Administrative data
NCT number NCT04850287
Other study ID # 1596733
Secondary ID
Status Active, not recruiting
Phase N/A
First received
Last updated
Start date February 10, 2021
Est. completion date January 31, 2024

Study information
Verified date January 2023
Source University of California, Davis
Contact n/a
Is FDA regulated No
Health authority
Study type Interventional

Clinical Trial Summary

The overarching hypothesis of our study is that social network interventions using artificial intelligence and social media can be used to increase population awareness about health issues. The overarching objective is to improve population awareness on multiple relevant health issues using social network interventions (SNI) and estimate the effect by conducting randomized control trials. Increase population awareness about organ donation in California, especially among minorities

Description:

The population of California will be stratified into demographic environments which are groups of ZIP Codes of similar cultural, socioeconomic, and ethnic/racial factors. Digital markers of population awareness about organ donation will be estimated from publicly available online conversations of users in social media. A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm.

Recruitment information / eligibility
Status Active, not recruiting
Enrollment 2000000
Est. completion date January 31, 2024
Est. primary completion date September 2023
Accepts healthy volunteers No
Gender All
Age group N/A and older
Eligibility Inclusion Criteria: - Have a California zip code. - Be a Facebook user

Study Design

Related Conditions & MeSH terms

  • Health Knowledge, Attitudes, Practice

Intervention

Behavioral:
• Digital Sensors for Population Awareness about Health Issues using Social Media
A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm

Locations
Country Name City State
United States UC Davis Medical Center Sacramento California

Sponsors (1)
Lead Sponsor Collaborator
University of California, Davis

Country where clinical trial is conducted

United States, 

Outcome
Type Measure Description Time frame Safety issue
Primary Change the number of organ donor registration Measures: number of registrations at Donate Life web page. 3 years
Secondary Change population awareness about health issues Measures: number of clicks and impressions on the ad. 3 years
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