HIV Infection Clinical Trial
Official title:
Evaluating Feasibility and Potential Impact of Text Messages on HIV Awareness Among Young Women in Rural Kenya: a Pilot Study
The purpose of this study is to determine whether regularly scheduled HIV sensitization text messages (SMS) are effective in increasing HIV testing rates among young women in Kenya.
In Kenya, women have higher rates of infection (6.9%) than men (4.4%) and young women aged
15-24 years are over three times more likely to be infected than young men of the same age
group. HIV testing and counseling remains critical to identifying new infections and
preventing the spread of HIV but many young women do not test and still continue to engage
in high risk behavior.
HIV programs have begun to leverage mobile phones and text messages to increase the reach
and scale of interventions. Kenya currently has 32.2 million mobile phone subscribers,
representing a 79.2% country penetration. Text messages have been used successfully in Kenya
for marketing purposes and have even been demonstrated to increase antiretroviral (ART)
adherence. Despite advances in mobile-based applications to improve issues in health, none
of these health applications have yet been able to reach the scale of mobile phone-based
financial products in Kenya.
Given the potential synergies of text message use and need for HIV testing, a randomized
quasi-experimental study was conducted to test whether weekly text messages encouraging HIV
testing and improving HIV awareness would increase HIV testing, enhance HIV risk perception
and reduce high risk behaviour among young women 18-24 years old in a predominantly rural
region in Kenya.
Women in the intervention arm received access to a suite of HIV sensitization text messages
sent weekly to increase their awareness of HIV and encourage them to test with the option of
texting back for more information to a maximum of three times per week. Women in the control
arm did not receive these messages. All women were followed up for six months with monthly
SMS surveys collecting data on their HIV testing practices, sexual behaviour and risk
perception.
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Allocation: Randomized, Endpoint Classification: Efficacy Study, Intervention Model: Parallel Assignment, Masking: Open Label, Primary Purpose: Prevention
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