Cconsumer Perspective and Understanding of the Term "Milk"

Health Behavior Clinical Trial

— CMK  

Official title:

A Pilot Study Investigating Consumer Perspective and Understanding of the Term "Milk"

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT03637881
• Other study ID #: IRB2018-069
• Status: Completed
• Start date: July 24, 2018
• Est. completion date: August 10, 2018

Study information

• Verified date: July 2021
• Source: Clinical Nutrition Research Center, Illinois Institute of Technology
• Contact: n/a
• Is FDA regulated: No
• Study type: Observational

Clinical Trial Summary

The objectives of this study are:

1. To determine the consumption behaviors of dairy and non-dairy milks across a diverse demographic.

2. To determine the purchasing behaviors of dairy and non-dairy milks across a diverse demographic.

3. To determine the variation in medical history and health conditions amongst consumers of dairy milk and non-dairy milk alternatives.

4. To assess the general knowledge and awareness of health associated with dairy milk and non-dairy milk alternatives.

Description:

This study is an observational, cross-sectional trial design focused on obtaining information about consumer understanding and perception of the term "milk" and how they affect consumer choice.

A planned sample size of 50 will be enrolled into the study. This study will require one initial screening visit and 1 Study Day. This study will take approximately 2 to 2 ½ hours per subject to complete.

The initial screening visit will provide subject with the informed consent document and determine subject eligibility through anthropometric measurements, vital signs, and completion of an eating habits questionnaire.

If willing and eligible to participate, subjects will be invited to participate in the study for 1 Study Day that participants can choose to continue on to after the Screening visit.

Subject will arrive at the center in fasted for at least 2 hours or longer. During the Study Day, each participant will be asked to participate in two activities. In the first activity, participants will be presented with eight differently-labeled milk cartons, each accompanied by a fixed price label, and asked to answer questions regarding consumption. In the second activity, participants will be presented with the same setup from the first activity, however, the price labels for each product is varied according to real market prices for each product. In this activity, participants will be asked to answer questions regarding purchasing. Following these two activities, participants will then be asked to answer a questionnaire on consumer choice for dairy and non-dairy milk.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 42
• Est. completion date: August 10, 2018
• Est. primary completion date: August 7, 2018
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: All
• Age group: 18 Years and older

Eligibility

Inclusion Criteria:

• Able to provide informed consent and comply with procedures

Exclusion Criteria:

• Under 18 years old

Related Conditions & MeSH terms

• Health Behavior

Locations

Country	Name	City	State
United States	Clinical Nutrition Research Center	Chicago	Illinois

Sponsors (1)

Lead Sponsor	Collaborator
Clinical Nutrition Research Center, Illinois Institute of Technology

Country where clinical trial is conducted

United States, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Data collection of consumption behaviors of dairy and non-dairy milks across a diverse demographic via questionnaire	Consumption behaviors of dairy and non-dairy milks	30 minutes
Secondary	Data collection of purchasing behaviors of dairy and non-dairy milks across a diverse demographic via questionnaire	Purchasing behaviors of dairy and non-dairy milks	30 minutes
Secondary	Data collection of variations in medical history and health conditions amongst consumers of dairy milk and non-dairy milk alternatives via questionnaire	variation in medical history and health conditions	30 minutes
Secondary	Data collection of the general knowledge and awareness of health associated with dairy milk and non-dairy milk alternatives via questionnaire	the general knowledge and awareness of health	30 minutes