Social Media Alcohol Intervention

Drinking Behavior Clinical Trial

Official title:

Social Media Interventions to Reduce Alcohol Use Among Youth

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT02809586
• Other study ID #: AA024175
• Secondary ID: R01AA024175
• Status: Completed
• Phase: N/A
• Start date: January 2017
• Est. completion date: June 25, 2020

Study information

• Verified date: September 2022
• Source: University of Michigan
• Contact: n/a
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

Social media provides frequent interaction with online social networks, increasing exposure to peer influences, which could affect alcohol use in negative or positive ways. The proposed study will recruit adolescents and emerging adults using social media ads, and conduct online screening, enrolling 975 risky drinkers in a randomized controlled trial comparing three conditions: 8-week Social Media Intervention + Incentives, 8-week Social Media Intervention Only, and an e-news attention control condition. These innovative design features will provide the critical next step in harnessing social media to reduce alcohol misuse, which could have enormous public health impact by altering the alcohol use trajectories of youth.

Description:

The proposed study will recruit adolescents and emerging adults (ages 16-24) using social media ads and conduct online screening, enrolling 975 risky drinkers (i.e., using AUDIT-C screener) in a randomized controlled trial (RCT) comparing three conditions: 1) Social Media Intervention + Incentives (n=325), 2) Social Media Intervention Only (n=325), and 3) Attention Control E-News condition (n=325), with post baseline follow-up assessments at 3, 6, and 12 months. Interventions will include access for 8 weeks to unique, secret group pages facilitated by e-coaches (supervised by therapists), with dynamic content emphasizing reducing alcohol use/misuse as well as concomitant risk behaviors (other drug use based on co-ingestion and common motives for use).

Recruitment information / eligibility

• Status: Completed
• Enrollment: 955
• Est. completion date: June 25, 2020
• Est. primary completion date: June 25, 2020
• Accepts healthy volunteers: No
• Gender: All
• Age group: 16 Years to 24 Years

Eligibility

Inclusion Criteria:

Individuals will be eligible to participate if they are between the ages of 16 and 24 years and they have a Facebook account. Additionally, individuals will be eligible if they:

• Have a Past 3-month AUDIT-C score (see below) indicating that they meet criteria for at-risk drinking/alcohol misuse.

• ages 16-17: =3 females and =4 males

• ages 18-24: =4 females and =5 males

Exclusion Criteria:

• do not live in an area that the study is currently seeking participants from (i.e.- zip code not in area of active recruitment).

• under 16 years of age or over 24 years of age

• not Facebook account holder

• inability to give informed, voluntary consent

Related Conditions & MeSH terms

• Drinking Behavior
• Risky Drinking

Intervention

Behavioral:
• SMI + I
This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. Participants will earn incentives for interaction during the intervention (8 weeks).
• SMI
This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. This group will NOT receive incentives for their participation in the secret group.

Locations

Country	Name	City	State
United States	University of Michigan	Ann Arbor	Michigan

Sponsors (2)

Lead Sponsor	Collaborator
University of Michigan	National Institute on Alcohol Abuse and Alcoholism (NIAAA)

Country where clinical trial is conducted

United States, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Change in Alcohol Consumption	30-day Timeline Follow-Back (TLFB) will be used to assess alcohol consumption, binge drinking, quantity, and frequency of use.	3-, 6-, and 12- months post baseline
Primary	Change in Alcohol Related Consequences	Alcohol related consequences will be measured using the Young Adult Alcohol Consequences Questionnaire (YAACQ).	3-, 6-, and 12- months post baseline