Dietary Modification Clinical Trial
Official title:
Increasing Household Purchase and Child Consumption of Calcium Products: A Randomised Controlled Trial
The objective of this research is to test the effectiveness of persuasive messages targeted
at parents who have children who consume inadequate amounts of calcium. Specifically, the
effectiveness of the intervention material on increase a) the purchase of calcium-rich
products by parents, and b) the consumption of calcium-rich products in the parent and child
will be examined in 400 families across Canada. Families will receive either the targeted
intervention materials or standard of care generic nutrition materials retrieved from Health
Canada's website. Materials will be delivered to parents during weeks 0, 8, 16, and 22 of the
study. Monitoring of parents' calcium product purchases and consumption behaviour in both
parents and children will occur at week 0,12, 24 weeks (immediately post-intervention) and at
52 weeks (i.e., 6-month follow-up). Purchases will be verified by grocery receipts made
during the aforementioned weeks. Parents will self-report on their dietary consumption as
well as their child's using a food frequency questionnaire. The study hypotheses are as
follows:
1. Parents in the experimental condition will purchase more calcium-rich products as
compared to parents in the control condition.
2. Parents and children in the experimental condition will consume more calcium rich
products as compared to parents and children in the control condition.
3. Perceived outcome expectancies of consuming calcium-rich products will increase to a
greater extent in parents in the experimental condition as compared to parents in the
control condition.
4. Self-regulatory efficacy to consume calcium-rich products will increase to a greater
extent in parents in the experimental condition as compared to parents in the control
condition.
5. Perceived social support and role modelling behaviour will be highest in parents in the
experimental condition as compared to parents in the control condition.
6. Self-regulatory efficacy and outcome expectancies will mediate the changes in
calcium-rich product purchases and consumption.
n/a
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