Testing Different Messaging Approaches to Increase Activation of a HealthyFood Benefit in Adults With Diabetes

Diabetes Clinical Trial

Official title:

Testing the Effectiveness of Different Messaging Approaches to Increase Activation of a HealthyFood Benefit Amongst Individuals With Diabetes: A Randomised, Controlled Trial

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT02462057
• Other study ID #: 821895
• Status: Completed
• Phase: N/A
• Start date: June 2015
• Est. completion date: July 2015

Study information

• Verified date: April 2018
• Source: University of Pennsylvania
• Contact: n/a
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

The Vitality HealthyFood benefit is a three-tiered incentive program designed to encourage healthier food choices amongst members of Discovery Health's Vitality program. Once enrolled in the benefit, participating members can receive 10%, 15%, or 25% cash-back on the healthy foods they purchase at selected grocers. And, while overall enrollment in the program is high, there is particular interest in increasing enrollment in the benefit amongst Vitality members with diabetes. One presumed barrier to enrollment in the benefit amongst members with diabetes is a misperception of the particular relevance of the benefit and healthier food choices for their personal health. Improved messaging regarding the HealthyFood benefit and its particular salience for individuals with diabetes may be an effective means of increasing activation of the benefit in this population. The proposed study will be a collaboration between Discovery Health/Vitality and researchers at the Perelman School of Medicine at the University of Pennsylvania. In the proposed RCT, Vitality members with diabetes will be randomised to different types of messages regarding the HealthyFood benefit. The investigators will then compare the effectiveness of these different messaging strategies at increasing activation of the HealthyFood benefit amongst Vitality members with diabetes.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 5467
• Est. completion date: July 2015
• Est. primary completion date: July 2015
• Accepts healthy volunteers: No
• Gender: All
• Age group: 18 Years and older

Eligibility

Inclusion Criteria:

1. Adults over age 18

2. Vitality health members who have not yet enrolled in the Vitality HealthyFood benefit

3. Diagnosis of type 2 diabetes (based on registration for chronic benefits for type 2 diabetes)

4. Have registered on to Discovery Health/Vitality website in the past (marker of Internet access and availability of email address)

Exclusion Criteria:

• Anyone who does not meet above criteria

Related Conditions & MeSH terms

• Diabetes
• Diabetes Mellitus
• Diet
• Incentives
• Messaging

Intervention

Other:
• Email message regarding the HealthyFood benefit

Locations

Country	Name	City	State
n/a

Sponsors (2)

Lead Sponsor	Collaborator
University of Pennsylvania	Discovery Health

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Enrollment in 10% Level of Benefit	Rates of enrolment in 10% cash-back level (the most basic level, requires online activation only) of the HealthyFood Benefit amongst members with diabetes	One month from initial emailed messages