Targeted Video Messaging About Emergency Contraception

Contraception Clinical Trial

Official title:

Targeted Video Messaging About Emergency Contraception Via a Social Media Platform

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT03774368
• Other study ID #: 2018P001764
• Status: Completed
• Phase: N/A
• Start date: January 15, 2019
• Est. completion date: June 7, 2019

Study information

• Verified date: July 2019
• Source: Planned Parenthood League of Massachusetts
• Contact: n/a
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).

Description:

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC). The investigators will assess whether a video or website link has superior reach, engagement, and return on investment (measured as cost per click) through a Facebook ad campaign. The investigators will also ensure that both modalities of consumer engagement (website and video) are efficacious at ensuring adequate and improved knowledge of emergency contraception through a laboratory-environment trial.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 150
• Est. completion date: June 7, 2019
• Est. primary completion date: June 7, 2019
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: Female
• Age group: 18 Years to 29 Years

Eligibility

Inclusion Criteria:

• Women

• 18 to 29 years old

• Living or seeking care in or around Boston, MA

• Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center

• English fluency

• Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)

• Endorse using social media at least once a week

Exclusion Criteria:

• PPLM staff

• Currently or ever employed in the reproductive health field

• Currently using long-acting reversible contraception (LARC)

• History of permanent sterilization (by participant or sexual partner)

• Previous participation in the study

Related Conditions & MeSH terms

• Contraception
• Emergencies

Intervention

Other:
• Emergency contraception website
Existing website with factual information about emergency contraception
• Emergency contraception video
Existing video with factual information about emergency contraception

Locations

Country	Name	City	State
United States	PPLM	Boston	Massachusetts

Sponsors (1)

Lead Sponsor	Collaborator
Planned Parenthood League of Massachusetts

Country where clinical trial is conducted

United States, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Emergency contraception knowledge (binary)	This outcome is a binary outcome that reflects a participant's ability to correctly identify an emergency contraceptive method, when to use it, and how to access it	Immediately after intervention
Secondary	Copper IUD as emergency contraception knowledge	This outcome is a binary outcomes that reflects a participant's ability to correctly identify the copper IUD as emergency contraception, when to use it, and how to access it.	Immediately after intervention
Secondary	Levonorgestrel pill as emergency contraception knowledge	This outcome is a binary outcomes that reflects a participant's ability to correctly identify the levonorgestrel pill as emergency contraception, when to use it, and how to access it.	Immediately after intervention
Secondary	Ulipristal pill as emergency contraception knowledge	This outcome is a binary outcomes that reflects a participant's ability to correctly identify the ulipristal pill as emergency contraception, when to use it, and how to access it.	Immediately after intervention
Secondary	Emergency contraception knowledge (continuous)	This outcome reflects the participant's overall knowledge of emergency contraception after the website or video intervention, as measured by the proportion of questions they get correct on the survey	Immediately after intervention
Secondary	Change in emergency contraception knowledge pre- and post-intervention	This outcome reflects the participant's change in knowledge of emergency contraception before and after the website or video intervention, as measured by the proportion of questions they get correct on the survey.	Immediately before and immediately after intervention
Secondary	Likelihood of using emergency contraception pre- and post-intervention	This outcome reflects the participant's likelihood of using emergency contraception both before and after the intervention, as measured on a 6 point likert scale (I would definitely use it, Very likely, Somewhat likely, Somewhat unlikely, Very unlikely, I definitely would NOT use it)	Immediately before and immediately after intervention