Video Messages for Smoking Cessation Campaign

Smoking Cessation Clinical Trial

Official title:

Developing, Evaluating and Testing Video Messages for a Smoking Cessation Campaign Among Mongolian Adults

Clinical Trial Details — Status: Not yet recruiting

Administrative data

• NCT number: NCT06284369
• Other study ID #: Mongolia
• Status: Not yet recruiting
• Phase: N/A
• Start date: May 2024
• Est. completion date: April 2025

Study information

• Verified date: March 2024
• Source: Loma Linda University
• Contact: Pramil Singh, PhD
• Phone: 909 558 1000
• Email: psingh[@]llu.edu
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

240 adult smokers will be recruited. Subjects will be asked to view video messages that encourage smoking cessation. The effect of these videos will be assessed.

Description:

This study will use a parallel, two-arm randomized control trial design. After consenting to participate in the study, Participants will be invited to fill out the online questionnaire form which will include one randomly selected ad exposure. The participation in the study will contain three parts: pre-test, video-ad stimuli, and post-test. Pretest will contain questions on the demographic information and readiness to quit smoking. Video ad stimuli segment will contain the selected video ad. The posttest will contain the manipulation check, readiness to quit smoking, message engagement, and PME questions. A randomization table will be generated using Research Randomizer software (ResearchRandomizer.org; Social Psychology Network) and subjects will be randomized to video ad 1 or video ad 2 in permuted blocks of 2.

The video ads are a part of the "Victory" media campaign designed for the tobacco cessation clinical project in Mongolia. Each video ad ends with the slogan "Every attempt is a victory".

Video Ad 1. This video ad was designed using a loss-framed message and emphasized the costs of continuing to smoke (losses) demonstrating the severe negative health consequences of smoking (e.g., complicated COVID-19, ICU hospitalization). The main actor in the ad is a famous young male Mongolian singer.

Video Ad 2. The video emphasized the benefits of quitting (gains) using a female actor.

After the viewing of the video ad participants will be asked to report reaction by completing an online posttest survey.

Recruitment information / eligibility

• Status: Not yet recruiting
• Enrollment: 240
• Est. completion date: April 2025
• Est. primary completion date: March 2025
• Accepts healthy volunteers: No
• Gender: All
• Age group: 18 Years to 64 Years

Eligibility

Inclusion Criteria:

• Eighteen years and older

• Current smoker every day or some days

• Has smoked a minimum of 100 cigarettes in a lifetime

Exclusion Criteria:

• Non Smokers

• Must have internet access to complete questionnaires

Related Conditions & MeSH terms

• Smoking Cessation

Intervention

Behavioral:
• Developing, Evaluating and Testing Video Messages for a Smoking Cessation Campaign
To explore how smokers reacted to the gain-framed and loss-framed video ad
• Health Message Framing
Gain- framed messages in health communication are constructed by framing a particular outcome as either a benefit or a cost, relative to a specific reference poin

Locations

Country	Name	City	State
n/a

Sponsors (1)

Lead Sponsor	Collaborator
Loma Linda University

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Message Engagement	Subjects will complete a 3 question survey indicating identification with the video message, that will be measured on a 5 point Likert Scale. 1 indicates strong disagreement. 5 indicates strong agreement. The question responses will be added up and a mean will be calculated to create an overall message engagement score.	Immediately post-video message view.
Secondary	Readiness to Quit Smoking	The question will use a 10-point slider to determine how ready a participant is to quit smoking within the next 30 days.	Change between pre-exposure and post-exposure to video message, an average of 3 days