Countering Young Adult Tobacco Marketing in Bars

Smoking Cessation Clinical Trial

Official title:

Countering Young Adult Tobacco Marketing in Bars

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT01686178
• Other study ID #: 1U01CA154240-05
• Status: Completed
• Phase: N/A
• First received: September 12, 2012
• Last updated: October 16, 2017
• Start date: September 2012
• Est. completion date: July 2, 2017

Study information

• Verified date: October 2017
• Source: University of California, San Francisco
• Contact: n/a
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

The goal of the study is to implement and evaluate interventions to decrease smoking among young adults attending bars and nightclubs. It is believed that the proportion of young adult current smokers during and after the intervention will be significantly less than the proportion of young adult smokers before the intervention in each of the study cities.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 17422
• Est. completion date: July 2, 2017
• Est. primary completion date: July 2, 2017
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: All
• Age group: 18 Years to 26 Years

Eligibility

Inclusion Criteria:

• Participants are healthy volunteers 18-26 years old currently living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, or Los Angeles who attend bars or nightclubs

• Able to read, speak, and understand English

• NOTE: PARTICIPANTS CAN ONLY TAKE PART IN THE STUDY BY ENCOUNTERING STUDY SURVEY TEAMS OUT AT BARS OR NIGHTCLUBS IN ONE OF THE STUDY CITIES LISTED ABOVE. PARTICIPANTS CANNOT SIGN UP FOR THE STUDY BY CALLING OR EMAILING.

Exclusion Criteria:

• Out of age range (18-26 years old)

• Not living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, Los Angeles or New York City, or currently attending college outside of the target cities.

• Unable to read, speak, or understand English.

• Unwillingness or inability to participate or give informed consent.

Related Conditions & MeSH terms

• Smoking Cessation

Intervention

Behavioral:
• Anti-smoking social marketing campaign
We will utilize industry market research tools to define the target audience (segment of community with high smoking prevalence and high social influence) and directly counter tobacco industry lifestyle marketing strategies through local promotion of a smokefree brand and branded bar and club events.

Locations

Country	Name	City	State
United States	University of California, San Francisco	San Francisco	California

Sponsors (2)

Lead Sponsor	Collaborator
University of California, San Francisco	National Cancer Institute (NCI)

Country where clinical trial is conducted

United States, 

References & Publications (1)

Ling PM, Glantz SA. Using tobacco-industry marketing research to design more effective tobacco-control campaigns. JAMA. 2002 Jun 12;287(22):2983-9. — View Citation

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Self-Reported Tobacco Smoking in past 30 days	The main outcome measure for this analysis will be the proportion of current smoking, defined as self-reported smoking on one or more of the past 30 days.	Between baseline and follow-up at 1,2, & 3 years post-baseline