Nutrition Therapy Clinical Trial
Official title:
Financial Incentives for Healthy Eating: A Randomized Pilot Study
Interventions to increase the consumption of fruits and vegetables to date have shown
promise, but many have limited public health impact due to the lack of scalability of their
designs. The investigators propose to examine the effectiveness and feasibility of an
intervention for promoting increased consumption of fruits and vegetables by incentivizing
their purchase. Collaborating with UpLift Solutions, the investigators will enroll shoppers
in this Randomized Clinical Trial using the research infrastructure called the Way to Health
platform. (called the Way to Health platform, and approved as a Prime protocol by the IRB as
reference # 811860).
Hypothesis: providing patients with financial incentives can promote healthier behaviors
(e.g.: eating healthier).
This is a pilot study under the IRB-approved umbrella protocol number 811698 named Penn-CMU
Roybal Center on Behavioral Economics and Health. Interventions to increase the consumption
of fruits and vegetables to date have shown promise, but many have limited public health
impact due to the lack of scalability of their designs. Many interventions only provided
information on what constitutes healthier eating or provided discounts on specific
products.Other interventions were limited in generalizability due to utilization of very
specific eating establishments or vending machines.By contrast, the investigators propose to
examine the effectiveness and feasibility of an intervention for promoting increased
consumption of fruits and vegetables by incentivizing their purchase where the overwhelming
majority of food is sold: grocery stores. Collaborating with Brown's Super Stores and UpLift
Solutions leadership, the investigators will enroll shoppers in this Randomized Clinical
Trial using our the web-based research infrastructure called the Way to Health platform.
The primary aim of this project is to generate preliminary evidence of the efficacy of two
financial incentive structures in promoting the allocation of a greater percentage of ones
grocery budget to the purchase of fresh fruits and vegetables (hereafter, produce).
Secondary aims are to evaluate these interventions effects on (1) self-reported consumption
of produce, and (2) weight. Salutary goals of this pilot study are to document feasibility
of using Price Plus cards for incentive studies, and to expand the functionality of the Way
Health platform.
;
Allocation: Randomized, Intervention Model: Parallel Assignment, Masking: Double Blind (Investigator, Outcomes Assessor), Primary Purpose: Treatment
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