The Effect of Mukbang on the Desire to Eat

Mukbang Clinical Trial

Official title:

The Effect of Mukbang on the Desire to Eat

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT04212871
• Other study ID #: 1901008509
• Status: Completed
• Phase: N/A
• Start date: January 12, 2019
• Est. completion date: April 1, 2019

Study information

• Verified date: January 2020
• Source: Cornell University
• Contact: n/a
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the current study is aimed at testing the effect of mukbang on the desire to eat.

Two randomized and controlled trails are conducted. The first randomized and controlled trail is conducted online using the Amazon Mturk. Participants (n=286) were randomly assigned to watch one of the following 3 videos: ramen mukbang (n=98), donut mukbang (n=97) and a non-food content video (n=91). The other study is a in person study. Participants (n=234) were randomly assigned to watch one of the following 3 videos: hotpot mukbang (n=79), hotpot cooking show (n=76) and a non-food content video (n=79).

The investigators used the self-report survey to test whether the mukbang affects the desire to eat, and participants' satiation and disgust.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 520
• Est. completion date: April 1, 2019
• Est. primary completion date: February 1, 2019
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: Female
• Age group: 18 Years and older

Eligibility

Inclusion Criteria:

• Female, age at least 18

Exclusion Criteria:

-

Related Conditions & MeSH terms

• Mukbang

Intervention

Other:
• watch food video 1
A 2 minutes video, with food content. The first study used a ramen mukbang here, the second study used a hotpot mukbang.
• watch food video 2
A 2 minutes video, with food content (different content from video 1). The first study used a donut mukbang here, the second study used a hotpot cooking show here.
• watch a non-food content video
a 2 minutes video without food content. The first study used a documentary introducing the forbidden city, the second study used a documentary introducing Cornell University.

Locations

Country	Name	City	State
United States	Cornell University	Ithaca	New York

Sponsors (1)

Lead Sponsor	Collaborator
Cornell University

Country where clinical trial is conducted

United States, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	satiation	participants evaluate their satiation level on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satsfied.	immediately after the intervention (after watching the video)
Primary	disgust	participants evaluate their disgust level on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust.	immediately after the intervention (after watching the video)
Primary	pre-video desire to eat food	participants evaluate their desire to eat food on a scale from 0 to 10. 0 means not want to eat food at all, 10 means very want to eat the food.	before watching the video. Evaluating the desire to eat was the first step in the study. After reporting this pre-video desire to eat, participants then watched the video.
Primary	post-video desire to eat food	participants evaluate their desire to eat food on a scale from 0 to 10. 0 means do not want to eat food at all, 10 means very want to eat the food.	immediately after watching the video. After watching the video, participants immediately re-evaluated their desire to eat, which is this post-video desire to eat.