Compare Smokers' Appraisal of Proposed Plain Packs and Existing Cigarette Packs

Health Risk Behaviors Clinical Trial

Official title:

Conducting a Study to Compare Smokers' Appraisal of Proposed Plain Packs and Existing Cigarette Packs in Hong Kong

Clinical Trial Details — Status: Recruiting

Administrative data

• NCT number: NCT05907226
• Other study ID #: NTEC-2023-179
• Status: Recruiting
• Start date: June 4, 2023
• Est. completion date: February 29, 2024

Study information

• Verified date: August 2023
• Source: Chinese University of Hong Kong
• Contact: Ho Cheung William Li, PhD
• Phone: 3943 0889
• Email: williamli[@]cuhk.edu.hk
• Is FDA regulated: No
• Study type: Observational

Clinical Trial Summary

2 Objectives

1. To explore the noticeability of pictorial health warnings and perceptions of attractiveness and harmfulness towards plain cigarette packets and existing cigarette packets with 85% pictorial warnings in current smokers;

2. to compare the differences in perceptions of packaging in current smokers with different characteristics (i.e. by sex, age, the consumption level of cigarettes, nicotine dependence levels, and types of tobacco used for polytobacco product users);

3. to evaluate the effectiveness in reducing smoking consumption and promoting quit attempts; and

4. to assess the support for the legislation of plain packaging.

Description:

The present study will recruit at least 1,280 current smokers at smoking hotspots in Hong Kong Island, Kowloon, and the New Territories. Land-based, non-institutionalized Hong Kong residents aged 18 years and over who speak Cantonese or Putonghua are eligible to participate.

Subjects will be shown dummies of branded and plain packets that differ in brand names and plain colours. Subjects will discuss their perceptions of attractiveness and harmfulness, noticeability of warnings and effectiveness in reducing smoking consumption and promoting quit attempts. Their opinions on the legislation of plain packaging will also be asked.

After each interview, interviewers will debrief each interviewee on the harms of smoking and distribute a card providing a quitline and quitting methods.

Recruitment information / eligibility

• Status: Recruiting
• Enrollment: 1280
• Est. completion date: February 29, 2024
• Est. primary completion date: February 29, 2024
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: All
• Age group: 18 Years and older

Eligibility

Inclusion Criteria:

• Hong Kong residents aged 18 years and over

• Able to speak Cantonese or Putonghua

• Smokers who have tobacco use behaviour of holding a cigarette in the hand or mouth

Exclusion Criteria:

• Foreign domestic helpers

• Non-smokers

Related Conditions & MeSH terms

• Health Risk Behaviors
• Non Communicable Diseases
• Noncommunicable Diseases

Locations

Country	Name	City	State
Hong Kong	The Chinese University of Hong Kong	Hong Kong

Sponsors (1)

Lead Sponsor	Collaborator
Chinese University of Hong Kong

Country where clinical trial is conducted

Hong Kong, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Percent of participants who perceive current branded packets as attractive	Perceived attractiveness towards existing cigarette packets with 15 percent brand logo	Baseline
Primary	Percent of participants who perceive plain packets as harmful	Perceived harmfulness towards plain packets	Baseline
Secondary	Noticeability of pictorial warnings	Noticeability of pictorial warnings of plain cigarette packets and existing cigarette packets with 85% pictorial warnings in current smokers will be compared	Baseline
Secondary	Perceived effectiveness	The effectiveness in reducing smoking consumption and promoting quit attempts	Baseline