Assessing the Impact of myHealth Rewards New Hire Enrollment Emails

Status Completed

Clinical Trial Summary

The purpose of the study is to evaluate, prospectively, the potential impact, on myHealth Rewards wellness program enrollment prior to the 2019 November submission deadline, of sending different messages via email to Geisinger Health Plan (GHP) members who have just been hired.

Clinical Trial Description

The myHealth Rewards wellness program managed by GHP rewards those GHP members who carry their insurance through employment at Geisinger with reduced health insurance premiums over the course of the following year, if members register for the program and have their health measures on file by the enrollment deadline and are then able to meet their health goals by the respective due date. In spite of the potential savings to health plan members and the wellness program's potential to motivate engagement in healthy activities (with consequent improvement in health outcomes), about 23% of eligible existing GHP members did not enroll during the primary 2019 enrollment period, even after receiving promotional email communications and reminders. Therefore, the current study was developed to test whether a revised version of a standard welcome email is more effective than the standard email in increasing myHealth Rewards login and enrollment rates. The standard welcome email is what would typically be sent by GHP to encourage enrollment among new hires; it mentions the benefits of enrollment (maintaining good health and saving money on insurance premiums), the average premium savings, the ease of the registration process, and the deadline for registering and having health measures on file, plus it provides registration steps and hyperlinks for registering and finding free health screenings where health measures can be collected and registered at one convenient time and location. The loss frame email recommends that GHP members not "throw away" a precise monetary amount in savings by not participating and that they can therefore avoid missing out on substantial gains (i.e., savings) by taking action. It is hypothesized that, on average, the loss frame email will increase enrollment compared with the standard email, among this population of new hires for whom this is only the second time that they have been informed about myHealth Rewards. Findings will help inform how best to increase enrollment in a wellness program among health plan members who are new to the system. ;

Study Design

Related Conditions & MeSH terms

Clinical Trial Details

NCT number	NCT04047342
Study type	Observational
Source	Geisinger Clinic
Contact
Status	Completed
Phase
Start date	July 16, 2019
Completion date	July 1, 2020

View Details

See also
Status	Clinical Trial	Phase
Completed	`NCT05009251` - Using Explainable AI Risk Predictions to Nudge Influenza Vaccine Uptake	N/A
Completed	`NCT04538222` - Workplace Physical Activity Intervention
Completed	`NCT05509270` - Efficacy of Communication Modalities for Promoting Flu Shots	N/A
Completed	`NCT05012163` - Lottery Incentive Nudges to Increase Influenza Vaccinations	N/A
Completed	`NCT05551546` - Functional Medicine Health Coaching	N/A
Completed	`NCT04323137` - Encouraging Flu Vaccination Among High-Risk Patients Identified by ML	N/A
Completed	`NCT00673413` - The Perception of the Estomy-Individual Regarding of Its Situation	N/A
Not yet recruiting	`NCT06044545` - Effect Web Based Pregnancy Preparation Education According to Health Promotion Model in Preconceptional Period on Women	N/A
Completed	`NCT05565963` - Effectiveness of VR Exercise Intervention on Functional Fitness and Quality of Life Among Elderly	N/A
Completed	`NCT06332248` - Possible Effects of the Dietary Supplement Magnesium Compared to Placebo	N/A
Completed	`NCT05509283` - Nudging Flu Vaccination in Patients at Moderately High Risk for Flu and Flu-related Complications	N/A
Completed	`NCT04526873` - Encouraging Annual Wellness Visits Among ACO Beneficiaries	N/A
Enrolling by invitation	`NCT06169020` - Developing Intelligent Wearable Algorithms	N/A
Recruiting	`NCT04727203` - Active and Healthy Ageing for All: a Multi-component Healthy Lifestyle Program	N/A
Withdrawn	`NCT03120767` - Wellness Initiative at New York University	N/A
Completed	`NCT04032145` - Characterization of Health Conditions of Visitors of the Montreal Museum of Fine Arts
Completed	`NCT03529864` - Effects of Therapeutic Exercise on Quality of Life	N/A
Completed	`NCT04169646` - Prevention and Intervention of Neck Pain in Swiss Office-Workers	N/A
Completed	`NCT02113371` - Evaluation of COMmunity of Practice And Safety Support (COMPASS) for Home Care Workers	N/A
Completed	`NCT04116372` - Increasing Physical Activity in Empty Nest and Retirement Populations: A Feasibility Trial of an Online Intervention	N/A

Clinical trials are conducted in a series of steps, called phases - each phase is designed to answer a separate research question.

Phase 1: Researchers test a new drug or treatment in a small group of people for the first time to evaluate its safety, determine a safe dosage range, and identify side effects.
Phase 2: The drug or treatment is given to a larger group of people to see if it is effective and to further evaluate its safety.
Phase 3: The drug or treatment is given to large groups of people to confirm its effectiveness, monitor side effects, compare it to commonly used treatments, and collect information that will allow the drug or treatment to be used safely.
Phase 4: Studies are done after the drug or treatment has been marketed to gather information on the drug's effect in various populations and any side effects associated with long-term use.