Health Communication Clinical Trial
Official title:
The GREEN (Growing Right: Eating Eco-Friendly & Nutritious) Project Lunch Box Study
The central hypothesis of The GREEN Project Lunch Box Study is that a school-based communication campaign that combines healthy eating and eco-friendly messages will improve the quality of foods that children bring from home to school more than a healthy eating campaign alone and compared to a control/delayed intervention condition at the end of one school year.
The proposed intervention seeks to improve the quality of foods brought to school from home
by taking advantage of a natural synergy between healthy eating and eco-friendly behaviors
to increase motivation to adopt healthy eating behaviors. The project involves the design,
implementation and evaluation of a novel, school based communications campaign to
simultaneously improve the nutrition quality and eco-friendliness of foods that elementary
school children bring from home to school.
The intervention is a theory-based multi-channel communications campaign based on
qualitative research with the target population: children in grades three and four in public
schools in Eastern Massachusetts and their caregivers. Schools were randomized to one of
three conditions: (1) a campaign that includes healthy eating and eco-friendly messages; (2)
a campaign that includes healthy eating messages only; and (3) a delayed healthy eating
eco-friendly campaign after serving as a control group. Foods brought from home and the
packaging associated with those foods will be assessed at baseline and at the end of the
school year using a photographic technique.
The primary outcome of interest is change in the number of servings of fruits and
vegetables. Secondary outcomes will include changes in the quantity of sugar-sweetened
beverages; changes in processed, energy-dense foods; and changes in sugar sweetened
beverages brought from home. We will also be able to assess changes in trash associated with
foods brought from home.
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Allocation: Randomized, Intervention Model: Parallel Assignment, Masking: Open Label
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