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SNAP Fruit and Vegetable Incentive Program Digital Promotions for Farmers' Markets

Food Insecurity Clinical Trial

Official title:
Impact of Randomized Digital Promotions of SNAP Fruit and Vegetable Incentive Program on Farmers' Market Patronage and Sales

Clinical Trial Summary

The purpose of this study is to assess the impact of digital promotions of a Supplemental Nutrition Assistance Program (SNAP) fruit and vegetable incentive program on SNAP participant patronage and sales at farmers' markets. The study will analyze SNAP transactions from zip codes that receive digital promotions compared to zip codes that receive no additional promotions.

Clinical Trial Description

Supplemental Nutrition Assistance Program (SNAP) financial incentives for fruits and vegetables (FV) increase FV purchases and consumption with long-term implications for nutrition-related chronic disease. However, many SNAP participants are not aware of these programs, leaving them underutilized. The investigators aim to assess if digital promotions of SNAP incentive programs increase SNAP patronage and sales at farmers' markets. Eligible farmers' markets in the New England Nutrition Incentives Collaborative (NENIC) will receive digital promotions for their SNAP fruit and vegetable incentive programs on the Fresh EBT app and Facebook, randomly assigned to nearby eligible zip codes. Eligible zip codes will be randomized to receive the intervention (digital promotion) or serve as a comparison (no additional promotion) with ads running for 13 weeks (Summer 2020 market season). ;

Study Design

Related Conditions & MeSH terms

Clinical Trial Details
NCT number NCT04458350
Study type Interventional
Source Tufts University
Contact
Status Completed
Phase N/A
Start date July 1, 2020
Completion date September 30, 2020
View Details
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