Influence of Facebook Ads on Food Choice

Food Choices Clinical Trial

Official title:

Examining Influence of Facebook Ads on Black and White Adolescents' Food Choices

Clinical Trial Details — Status: Completed

Administrative data

• NCT number: NCT05380505
• Other study ID #: 20-01796
• Status: Completed
• Phase: N/A
• Start date: March 16, 2022
• Est. completion date: March 4, 2023

Study information

• Verified date: June 2023
• Source: NYU Langone Health
• Contact: n/a
• Is FDA regulated: No
• Study type: Interventional

Clinical Trial Summary

This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.

Description:

The overall objective of our three studies is to identify the extent to which exposure to Facebook food ads increases the number of calories purchased and consumed by Black and White adolescents. Guided by strong preliminary data, the study team will test three aims: 1)To evaluate the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack; 2)To determine the extent to which exposure to many vs. few "likes" on Facebook food ads causes Black and White adolescents to purchase more calories for a snack; and 3)To test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in Facebook ads explains the relationship between ad exposure and calorie intake.

Recruitment information / eligibility

• Status: Completed
• Enrollment: 1252
• Est. completion date: March 4, 2023
• Est. primary completion date: March 4, 2023
• Accepts healthy volunteers: Accepts Healthy Volunteers
• Gender: All
• Age group: 13 Years to 17 Years

Eligibility

Inclusion Criteria:

• adolescent (13-17 years of age)

• who identifies as only non-Latino White or only Black/African American

• who logs into Facebook once daily

• who can read and speak English

Exclusion Criteria:

• participants who do not meet all criteria described above.

Related Conditions & MeSH terms

• Food Choices

Intervention

Behavioral:
• Racially Congruent Ads
Facebook food ads that are racially congruent.
• Racially Incongruent Ads
Facebook food ads that are racially incongruent.

Locations

Country	Name	City	State
United States	NYU Langone Health	New York	New York

Sponsors (1)

Lead Sponsor	Collaborator
NYU Langone Health

Country where clinical trial is conducted

United States, 

Outcome

Type	Measure	Description	Time frame	Safety issue
Primary	Number of Calories Purchased		15 minutes
Secondary	Attitude Toward Ad	Attitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant.	15 minutes
Secondary	Time Spent Viewing Ad		15 minutes