Colorectal Cancer Clinical Trial
Official title:
Two Delivery Channels to Improve CRC Screening
RATIONALE: Finding out which communication method affects a participant's decision to
undergo colorectal cancer screening may help increase the number of participants who undergo
screening. It is not yet known which communication method is more effective in increasing
how often participants undergo colorectal cancer screening.
PURPOSE: This randomized clinical trial is studying traditional print communication methods
to see how well they work compared with simple electronic communication methods or usual
care in increasing how often older women undergo colorectal cancer screening.
OBJECTIVES:
- Compare traditional print versus simple electronic communication versus usual care, in
terms of increasing colorectal cancer (CRC) screening rates, in average-risk women
attending a routine OB/Gyn visit.
- Explore the moderating role of attentional style and background variables on the impact
of the interventions in these participants.
- Determine the mediating effect of potential cognitive-affective factors related to CRC
screening in these participants.
- Investigate the comparative cost-effectiveness of these interventions to improve CRC
screening adherence.
OUTLINE: This is a randomized study. Participants are randomized to 1 of 3 screening arms.
- Arm I: Participants are contacted by simple electronic communication methods by an
email message linked to a personalized website.
- Arm II: Participants are contacted by traditional print communication methods.
- Arm III: Participants are observed (usual care). Participants in arms I and II are
randomized a second time to receive messages about colorectal cancer screening that are
matched or mismatched to their attentional style.
PROJECTED ACCRUAL: A total of 5,000 participants will be accrued for this study.
;
Allocation: Randomized, Endpoint Classification: Efficacy Study, Intervention Model: Parallel Assignment, Masking: Open Label, Primary Purpose: Health Services Research
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