Cancer of the Colon Clinical Trial
Official title:
Opt-In Versus Opt-Out for Colorectal Cancer Screening Outreach
This is a randomized controlled pilot study aimed at testing different outreach strategies (opt-in versus opt-out) to increase colorectal cancer screening through completion of mailed home fecal immunohistochemical testing (FIT).
This is a randomized controlled pilot study aimed at testing different outreach strategies to
increase colorectal cancer screening using mailed fecal immunohistochemical testing (FIT).
The investigators will randomize a cohort of subjects between the ages of 50-74 into 2 arms:
1. Opt-In - subject must actively choose to receive a home FIT kit.
2. Opt-Out - a FIT kit is sent as a default unless the subject actives chooses not to
receive the kit or reports prior screening.
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