Attitudes Clinical Trial
Official title:
The Woman-to-Woman Dissemination Project: Harnessing the Power of Social Networks to Increase IUC Use
This study has two goals: 1) to test an approach to helping women who use intrauterine contraception (IUC) spread the word about this type of long-lasting, highly effective birth control method among their friends and family and; 2) to test ways of getting in touch with these women's friends and family so that we can track whether this approach is effective at spreading birth control information through social groups.
Pilot of peer IUC intervention We will assess its feasibility and acceptability as a
low-cost intervention designed to be implemented at clinics providing family planning care.
The intervention is being designed based off of phase 1 of this study, currently in the
analysis phase, which included semi-structured interviews, focus groups, and surveys with a
diverse sample of young women with varying degrees of experience with IUC. The intervention
will consist of brief education about IUC and development of interpersonal skills, including
how to initiate conversations about reproductive health issues in social settings and how to
utilize social media. New IUC users will be recruited as "dissemination agents" to provide
information about the option of IUC to their peers. Sixteen to twenty IUC users will be
recruited from a local family planning clinic to receive the intervention, and we will
conduct 3-month qualitative and quantitative follow-up of these individuals and their social
contacts to assess the feasibility and impact of the intervention on IUC knowledge,
attitudes and practices. We will also conduct a focus group with clinic staff about the
feasibility of implementing the intervention in the clinical setting.
Test of snowball sampling for social network analysis The social contacts will be recruited
via one of two snowball sampling methods: active or passive recruitment. Eight to ten
dissemination agents will be randomized into each recruitment arm. In the passive
recruitment arm, the dissemination agents (IUC users receiving the intervention) will give
referral cards to their social contacts, encouraging them to contact the research team.
Dissemination agents will receive a small "finder's fee" for each friend who contacts the
researchers.
In the active recruitment approach, dissemination agents will ask their social contacts for
permission to share their contact information with study staff, who will then actively reach
out to the social contacts to ask if they would like to enroll in the study. Dissemination
agents will also receive a finder's fee for each social contact who enrolls.
In both recruitment arms, social contacts will complete a baseline survey and will be
contacted for follow-up at 3 months to assess the effects of the intervention. We will also
assess which recruitment method is most effective at enrolling members of the dissemination
agents' social network. A randomly selected sub-set of participants will be selected to
complete a more detailed qualitative interview at the end of the intervention. To minimize
any potential Hawthorne effect, social contacts will initially be blinded as to the specific
aims being assessed, and will be debriefed at the end of the study.
This pilot study will provide the data necessary to prepare for a randomized controlled
trial of this intervention.
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Intervention Model: Single Group Assignment, Masking: Open Label
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