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Young Adults' Reactions to Low Nicotine Cigarette Advertising — YLA  

Smoking Clinical Trial

Official title:
Young Adults' Reactions to Low Nicotine Cigarette Advertising

Clinical Trial Summary

Reducing the nicotine content in combustible cigarettes to non-addictive levels has demonstrated promise as a safe and effective public health strategy for decreasing tobacco-caused morbidity and mortality. Little data are available, however, assessing how the marketing of low nicotine content (LNC) cigarettes could dampen their potential population health benefit. This study will examine LNC cigarette advertising content effects on message recall, viewing patterns, product perceptions, and use behaviors. Young adults (N = 340; 170 smokers, 170 non-smokers) will complete a single-session laboratory study using a 2 x 2 between-subject design to manipulate advertisement messaging accuracy (true vs. false/misleading) and content (implicit vs. explicit). Findings may be used to guide public health policy decisions related to regulating cigarette nicotine content and marketing.

Clinical Trial Description

n/a

Study Design

Related Conditions & MeSH terms

Clinical Trial Details
NCT number NCT04906148
Study type Interventional
Source Abramson Cancer Center at Penn Medicine
Contact
Status Completed
Phase N/A
Start date May 27, 2021
Completion date June 23, 2023
View Details
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