Consumer Preferences and Use of POU Products Clinical Trial
Official title:
A Study of End-User Preferences for and Use of POU Safe Water Technologies in Kenya
Consumer preferences for POU technologies vary across consumers and products, and largely determine their adoption and subsequent usage. This is a marketing study that asks which products consumers prefer and why, and what is their willingness to pay, as understanding this is crucial to attain their widespread adoption and usage.
Status | Recruiting |
Enrollment | 0 |
Est. completion date | October 2010 |
Est. primary completion date | May 2010 |
Accepts healthy volunteers | |
Gender | Both |
Age group | N/A and older |
Eligibility |
Inclusion Criteria: - At least partial reliance on turbid water supply Exclusion Criteria: - At least partial reliance on turbid water supply |
Allocation: Randomized, Intervention Model: Crossover Assignment, Masking: Open Label, Primary Purpose: Prevention
Country | Name | City | State |
---|---|---|---|
Kenya | Care Kenya | Kisumu |
Lead Sponsor | Collaborator |
---|---|
University of California, Berkeley | Procter and Gamble |
Kenya,
Type | Measure | Description | Time frame | Safety issue |
---|---|---|---|---|
Primary | Consumer preferences and use of POU products | |||
Secondary | Consumer willingness to pay for POU products |